DIGITAL AGE OF DESIGN

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DIGITAL AGE OF DESIGN
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New Technology

• Starting in the 1990s, graphic design
  experienced a change from its previous postmodern
  look.
• Digital technology enabled single designers to
  create artwork that used to take countless
  numbers of people to create.
• As technologies such as the Macintosh computer,
  PostScript programs and PageMaker progressed, so
  did the face of design.

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• Before digital technologies, graphic designers,
  typesetters, production artists, camera
  operators, platemakers and others were all
  involved in the process. From the 1990s on,
  these narrow specializations were no longer
  needed.
• Using a desktop computer saved massive amounts of
  time and money, and by the mid-90s, the number
  of designers working on their own increased
  exponentially.

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Internet Explosion

• With the explosion of the internet, the web
  became another media outlet to solve design
  problems.
• Websites can bring images and messages to the
  mass market in a much more appealing way because
  of the incorporation of video and audio.

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• Wired magazine started in 1993.

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The Grunge Look

• Keeping with the music scene of the time, graphic
  design also adopted a chaotic, blurred type of
  look in the early 90s.
• It was a controversial design style, and part of
  the controversy of the grunge look came from
  consumers distrust of advertisers use of hip
  designs to sell.

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MTV generation
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One publication on the cutting edge of the Grunge
design scene at the time was Ray Gun.
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David Carsoninspired young designers while
angering others who believed he was crossing the
line between order and chaos -Meggs

• David Carson was one of Ray Guns most
  controversial art directors.
• His unorthodox typography was near illegible at
  times.
• His page design was a combination of blurred,
  overlapping and faded images and type.

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Carsons motto
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Art Chantrya part of the anti-establishment
subculture while on the other (hand) working
selectively for mainstream commercial clients
-Eskilson

• First found work for concert and band publicity.
• Chantry blends photographs, chaotic lettering,
  bright colors and doodled drawings

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Stefan Sagmeisteryearns for design that means
something, that connects people at a human
level -Eskilson

• Came up with a revolutionary stylistic device, a
  tattooed look.
• He even went so far as having his assistant carve
  letters into his body with a knife for his
  legendary poster for a lecture at Cranbrook
  Academy.

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More Digital Designs
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Resources

• Meggs, Philip. Meggs History of Graphic
  Design. Hoboken John Wiley Sons, 2006.
• Eskilson, Stephen. Graphic Design A New
  History. New Haven Yale University Press,
  2007.
• Gibson, William. Ray Gun Out of Control. New
  York Simon Schuster Editions, 1997.
• www.philipsleingallery.com/view.php?todoviewallr
  tst42nArtChantry