North Carolina Winner

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North Carolina Winners Circle Healthy Dining
Program

• Kim Shovelin, MPH, RD, LDN
• Meg Molloy, DrPH, MPH, RD
• NC Prevention Partners
• APHA November, 2003

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What is Winners Circle?
The Winner's Circle is a healthy dining program
of NC Prevention Partners, the Cardiovascular
Health, Physical Activity and Nutrition, and
Women and Children's Health Programs of the NC
Division of Public Health the NC Department of
Public Instruction and local health agencies
with support from the US Centers for Disease
Control and Prevention.
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Our Partners
North Carolina Department of Public Instruction
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NC Prevention Partners

• Statewide 501(c) 3 housed in the Institute of
  Public Health, UNC-CH with mission
• Putting prevention first for a healthier NC
• by fostering partnerships, promoting prevention,
  and influencing policy

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What is Winners Circle?

• National healthy dining initiative to create and
  promote healthy eating out environments
• Operates at local and statewide levels in
  numerous eating venues
• Piloted in 1999/ 2000

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Winners Circle Aims

• To create healthy eating environments across the
  nation by empowering local partners and
  affiliates to offer various dining venues
  technical assistance to identify promote
  healthy menu items
• To create consistent, credible and easily
  recognized nutritional guidance for consumers in
  participating restaurants (and other eating
  venues) on menus, doors, menu inserts,
  brochures, table tents
• To increase consumer demand for healthy items
  away from home with marketing tools and local
  promotions

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How Does Winners Circle work in NC?

• NC Prevention Partners
• conducts research and develops model materials
• develops training and tool kits
• manages the program
• identifies new partners
• forms media partnerships
• evaluates
• State PAN and Cardiovascular Health Units, NC
  DHHS support local health departments to
  implement the program

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Who are the local partners?

• Counties develop or engage existing local
  coalitions who are trained to do the Winners
  Circle Program in their community
• Partners come from health departments,
  hospitals, universities, businesses, cooperative
  extension, dietetic association chapters

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How Does It Work in EatingEstablishments?

• Locals identify restaurant or NCPP identifies
  chain
• Commit to participate
• Merchandise Winners Circle choices in eating
  establishment
• Communicate participation in Winners Circle via
  media and public relations
• Support from coalitions in counties

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Nutrition Criteria

• This program should first actively guide food
  choices that promote health (fruits, vegetables,
  grains, beans, calcium-rich, bottled water)
• Limit fat and sodium
• Snack food limit sugar and in schools limit
  portions
• Separate criteria for meals, items, snacks

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Where is Winners Circle?

• Restaurants (local and chain)
• Vending Machines
• Schools
• Work site cafeterias
• Hospitals
• Sporting Venues
• Convenient Stores

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After 3 years, what NC eating out
establishmentsare participating?

• 90 of 100 counties in NC
• Working towards implementation in over 50 of 117
  school districts
• Subway and McDonalds in NC
• launching Golden Corral nationally

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Whats in the Works...

• Approved snack list for vending/ convenient
  stores
• Partnerships with key national organizations
• Labeling behind the scenes (approved foods from
  vendors)
• Bringing the program to new states

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The Website
The Websitewww.ncwinnerscircle.org new website
coming www.winnerscirclehealthydining.com Email
Kim at kim_at_ncpreventionpartners.org
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How Can Winners Circle Come to Your State?

• Winners Circle is expanding nationally
• Chain expansion across state lines
• Training available to state health education
  departments
• NCPP provides
• Rights to use name, logo and all materials
• Training to cross agency teams
• Turnkey kit of stickers, manual with a
  step-by-step guide and multiple tools
• Technical assistance
• Menu of additional services

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Key to Success Turnkey Program

• Tools and kit ready to go
• Piloted in numerous eating establishments and
  populations
• Attitude of partnership with eating
  establishments
• Many merchandising tools
• National partners established
• Sound nutrition criteria

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