Media How Socially Responsible is it?

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Media How Socially Responsible is it?

• By Mita Pramanik

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• A common element of almost all successful social
  accountability initiatives is the strategic use
  of both traditional and modern forms of media to
  raise awareness around public issues, disseminate
  findings and create a platform for public debate.
  

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Janus

• The Two faces of the Media
• Janus is the Roman god of gates and doors
  (ianua), beginnings and endings, and hence
  represented with a double-faced head, each
  looking in opposite directions.
• Janus has been chosen to symbolise the two faces
  of the media Janus is witness to a peace-loving
  as well as hostile world.

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The Frowning Face of Terrorism
Bomb blasts in Jaipurhttp//www.hindujagruti.org
/news/out/images/1210705852_jai1.jpg
http//www.indiavarta.com/gallery/MumbaiTrainBlast
/blast5.jpg
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Responsible Media!

• In any civilized or developing society, media
  plays a key role in shaping up the youth of a
  country, and guiding the entire nation towards a
  value based society. media's attitude, approach
  and behavior has got to be cautious and
  responsible at the same time, it has a huge job
  on its hand.

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Do you call this RESPONSIBLE ?

• Famous Richard Gere kissing Shilpa Shetty was
  shown in multiple frames.
• Small time model who created a scene just a day
  before Abhishek got married. everyone knows the
  kind of coverage she got, was all that really
  necessary?
• the way programmes like "sansani" are shown
  gorifying the crime all the time, throwing lots
  of red blood on the screen

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It Impacts HIGH

• Role of media especially electronic media has
  increased prominently in bringing awareness in
  the society. And the strategies which they use
  also are very impressive, they use Film stars and
  cricketers in bringing awareness ,as most of the
  fans will follow what his ICON says.
• We see Amitabh bringing awareness abt Polio Drops
  and The entire Indain cricket team trying to
  bring awareness on HIV etc., as it is more
  appealing. Since every individual depends on some
  media or the other for the latest News and
  updates this is the best way to bring awareness
  in the society.

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Your Project

• Select your medium (Print/audio/audiovisual)
• Select topic (Terrorism, Natural Disasters,
  Political upheavals etc)
• Do necessary research from library and on
  internet.
• You are required to present your findings in the
  form of report in any of the select media form
  (Print, audio, audiovisual). Also highlight the
  role and a picture of a responsible media.
• Critically analyze your research, share with
  others on Blog.

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Your Role is Important

• During the entire Project you need to role play
  as RESPONSIBLE JOURNALIST

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Do Remember to..

• Be careful in dealing with facts and opinions
• Its not merely reporting, but creating awareness,
  generating opinions for the cause of a better
  world.
• Do a thorough research on the reporting pattern
  and demands of each media.
• Decide your target audience.
• Focus on your immediate community, not just the
  larger society to understand the relevance.

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Do not forget to Acknowledge Resources!!

• http//newsx.com/story/16815
• www.refdesk.com
• http//news.bbc.co.uk/2/hi/south_asia/5187242.stm
  
• http//roulblurb.blogspot.com
• Microsoft Clip art (graphics)