Let lead generation help you - PowerPoint PPT Presentation

About This Presentation
Title:

Let lead generation help you

Description:

The key to successful business is & always has been having clients with good quantity & quality. In today’s marketing world Lead Generation is the way for attaining clients for any business. It has evolved a lot and has taken over multiple forms including cold calling, social media marketing, email campaign, webinars & much more. With this PowerPoint Presentation, we have given a general overview about Lead Generation and how it can help you in succeeding in your Business. – PowerPoint PPT presentation

Number of Views:42

less

Transcript and Presenter's Notes

Title: Let lead generation help you


1
Let Lead GenerationHelp You
2
Imagine having the best new product in the world
3
But not having enoughcustomers for it
4
Now imagine attracting
  • Customers towards you

5
That is the idea of Lead generation
6
The idea of selling, which previously was the
domain of salespersons, has shifted towards the
customer in this new age.
  • Customers are turning out to be more
    self-directed do not want to be felt that they
    are sold to anymore.
  • In other words buying is turning out to be more
    of an experience.

7
  • But there is still hope for the marketers with
    the abundance of available technology selling has
    become more personalized than ever.
  • Thanks to the rise of networking in online which
    are now helping the salespersons in directly
    targeting the buyers rather than the traditional
    cold call approach.
  • Maybe the introduction of the new methods arent
    as bad the as how the old-schoolers are
    considering it.

8
Lead Generation Modern ways
9
Based on the amount of information which can be
taken advantage of by marketers, trustable leads
who have a greater chance of buying than ever
before can be passed along to the sales team.
  • This is because the effort taken for generating
    Leads has changed a lot as the goal is not to
    just fill the top of the funnel but to create
    quality Leads.

10
Concepts like Lead Nurturing which is the process
of building a continual relationship with the
prospects by listening responding to their
needs across each stage of buyer journey are
being more in the use which were not in the
vocabulary of Traditional mode of Marketing.
  • Using techniques like these marketers are able to
    work them down to the sales funnel until they
    have become sales qualified leads.

11
  • Social Media is changing our lifestyle its
    also influencing businesses around the world.
    Different social media platforms have given
    access to a powerful database of prospects with
    all the information needed to qualify them as a
    lead.

Oktopost says 80 of all leads generated on
social media were through LinkedIn
12
Technology has advanced so much that techniques
like marketing automation CRM tools are now
common in the management of data to view how
prospects are interacting with the process.
  • Marketers can determine how when to reach out
    and nurture leads through the help of data that
    can be attained using the feature of CRM
    Marketing Automation.

13
Better Results with Better Combination
14
Good marketing manager should focus on
maintaining a good mix of both outbound inbound
strategies to generate leads.
  • The direct approach of outbound campaigns has the
    capability of pushing potential leads through the
    funnel.

15
Companies should also focus that the sales
marketing teams of their organizations are
working in an aligned manner, so that there wont
be much confusion in regards with the leads
generated.
  • Its an ongoing acquisition on the marketing team
    that the leads provided are just made for filling
    the top of the funnel. This can be limited by
    close alignment of marketing team along with
    sales.

16
Even though a lot has changed since the
introduction of trade, the primary goal of
business has always remained same which is making
profit.
The idea of branding, goodwill etc. all boils
down to how it can benefit the organizations.
17
  • Lead generation has been a process used by
    marketers of organizations for generating more
    clients.
  • Even though time methods have changed the idea
    still remains the same.
  • What marketers should concentrate is on focusing
    all the methods that they can utilize in
    achieving their goals.

18
Thanks for tuning in!
Write a Comment
User Comments (0)
About PowerShow.com