Market Leader- Intermediate Unit 13: INNOVATION

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Market Leader- Intermediate Unit 13 INNOVATION

• August 13th 2010
• Nguyen Manh Thao

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5 Minute Meditation
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5 Minute Meditation

• Sit straight up
• Close your eyes a little OR look at the top
  of your nose
• Slowly breathe in
• Your breath must be gentle, smooth, steady, slow,
  deep, and long

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5 Minute Meditation

• Pay attention to your breath
• Dont think about anything
• Just breathe in slowly
• Stop for about 5 seconds

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5 Minute Meditation

• Breathe out slowly
• Your breath must be gentle, smooth, steady, slow,
  deep, and long
• Stop for about 5 seconds
• Continue breathing in

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Warmer

• Brainstorm all the expressions that you can
  think of that are associated with the idea of
  new

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Brainstorming

• Advanced
• Contemporary
• Fashionable
• Modern
• Revolutionary
• Up-to-date

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Quotation

• Innovation! One cannot be forever innovating. I
  want to create classics.
• Coco Chanel (1883-1971),
• French fashion designer

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Quotation

• What do you think of the quote?
• What do you think if Chanel still represents the
  idea of a classic look in clothes?
• Can you think of other areas where there are
  classic and innovative approaches?

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INNOVATION

• Discuss innovations in different areas and your
  attitudes towards them
• ( communication, transport, home entertainment,
  food)

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Case Study_ Style is everythingBackground
Organization
Aim
Event
Rules
Presentation
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Case Study_ Style is everythingBackground
Organization International Clothing Association (ICA)
Aim To encourage innovative new clothing products
Event Award of prizes
Rules Companies send a product description and marketing plan- the four best products selected
Presentation To a panel of judges and a worldwide TV audience
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New materials and the competition

• Summarise the information in the section
• Bags and Belts
• Clothes that change colour
• Innovative designs at ICA awards ICA guidelines

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Guidelines for presenters

• Consider the ideas in Bags and Belts and
  Clothes That Change Color
• ?Come up with your own ideas
• Work on your ideas to create a product and a
  coherent marketing approach
• Write your presentation

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WritingChoose a topic and write one paragraph in
not more than 200 words

• 1. How to develop innovation and creativity in
  your company
• 2. How innovation and change are encouraged in
  your company
• 3. Would you prefer to work for a company where
  there is constant innovation or one with a more
  stable environment?
• 4. ? go back to previous slide

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• Thank you!