TRAINING WITH INTEGRITY

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TRAINING WITH INTEGRITY

• Emilio Leonardis
• City of Toronto
• Municipal Licensing Standards
• Training Centre
• IATR 2011 Conference
• Monday September 12th, 2011
• Session 1

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TRAINING FUNDAMENTALS

• Cities want realize the basic need for
  training.
• Cities with training in place, see the need for
  improvement to their programs.
• Intimidating approval process to have training
  implemented in their city.

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SELLING TRAINING

• The idea of training.
• Benefits outweigh the drawbacks in
  implementation.
• Implementing a training program that meets the
  needs of the client, community and city.
• Designed, developed and delivered with the
  integrity and quality.

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PRESENTATION OUTLINE

• Benefits of, and need for, effective training.
• Make training a viable option to decision makers
  in your city.
• Once the decision to train is made, keys to
  ensure program is successful.

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TRAINING NEEDS AND BENEFITS

• Increase in the amount of complaints from the
  public, staff, tourism agencies or stakeholders,
  neighboring cities.
• Increase in the type, or a particular type, of
  complaint. e.g., discriminatory actions and
  comments, altercations with the public, dangerous
  driving.
• Driver ignorance claims and credibility in court.

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TRAINING NEEDS AND BENEFITS

• Increase in on-road disputes between fellow
  companies and/or drivers.
•  
• Driver Attitude Poor moral, lack of pride in the
  profession, lack of respect from the public,
  fellow drivers and industry members.

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TRAINING NEEDS AND BENEFITS

• Driver Safety Increase in crime rates and trends
  against drivers.
• Public Education Consistency in service delivery
  from drivers, leads to a consistent and positive
  response from customers.

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TRAINING NEEDS AND BENEFITS

• Enforcement Efficiency supply and demand.
  Constant need for additional enforcement.
•  
• Laying a charge vs. preventing a charge return
  on investment involved in training a client vs.
  ticketing a client.

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TRAINING NEEDS AND BENEFITS

• Tourism and the Knowledgeable Driver
• Benefits to tourism industry stakeholders
• hotels, businesses, airports, agencies.
• Benefits to drivers.
•  
• Public Safety Beyond good deed stories. Benefit
  to the community as a whole.

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SELLING TRAINING TO THE PEOPLE

• Identifying the problems in your specific
  industry.
• Resources required to implement the training,
  and cost of not training.
• Sell the benefits to the driver, industry and
  community.

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SELLING TRAINING TO THE PEOPLE

• How training has worked in other cities.
• Effective consultation for agreement on
  direction.
• Accounting for accountability can outsource the
  work, but not the responsibility.

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IMPLEMENTATION KEY CONCEPTS

• Cost Effective Return on investment. Regulator
  paying less, doesnt mean client or the taxpayer
  is paying less or better off.
• Relevant Balance between industry experts and
  independent voice in training development.
  Training that matters.

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IMPLEMENTATION KEY CONCEPTS

• Cohesive In line with fellow regulatory
  offices. Client focused approach.
•  
• Balanced Perspectives of everyone involved.

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COHESIVENESS WORKING INDEPENDENTLY
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COHESIVENESS WORKING TOGETHER
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COHESIVENESS TRAINING ENFORCEMENT
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COHESIVENESS TRAINING AND ISSUING
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IMPLEMENTATION KEY CONCEPTS

• Learning Experience Solid content, but more than
  adult learning principles. Confident in your
  material.
•  
• Evaluated Opportunity for improvement, for
  clients to be a part of their own learning
  process, and for the regulator to report back on
  progress.

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IMPLEMENTATION KEY CONCEPTS

• Flexible Measures and systems to adapt to the
  changes to the industry as they arise.
• Respected
• To the student, value, pride, and sense of
  accomplishment upon completion and passing of the
  course. The license is earned.
• To the regulator, making training an important
  priority.

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LACK OF TRAINING INTEGRITY IN ACTION

• Boating Training and Examination
• Licensing and Enforcement undermined without
  integral training program in place.
• Impression and confidence of the public.
• Benefits to the regulator? public? operator?

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CONCLUSION

• Making sure the right method of training is
  implemented and run with integrity, for the
  profession, for the jurisdiction, and people you
  represent.
• Avoid undermining the regulatory process by
  undervaluing training. Accept responsibility for
  an effective program.
• Dont regulate for the sake of regulating.

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CONTACT INFORMATION

• Emilio Leonardis
• Manager, Training MLS
• City of Toronto
• Municipal Licensing and Standards
• Licensing Services
• Training Centre
• 416.396.5476 (office) 416.396.5475 (fax)
• www.toronto.ca/taxitraining