Affinity Programs

1

• Affinity Programs
• Increasing revenue while adding value
• January 21, 2010

2

• Whats in it for you?
• 1 . Value added benefit for constituents (B2B
  B2C)
• 2. Source of Revenue for your organization
• 3. Acquisition Retention Tool Differentiator

3

• Whats in it for them?
• Savings on day to day personal business
  expenses
• Time Savings
• Additional value from your organization

4

• 
  Savings on Everyday
  Expenses
• B2B
• Office Supplies
• Health Insurance
• Gasoline
• Shipping
• Merchant Services - Credit Cards
• Payroll Processing
• Recycling
• B2C
• Health Insurance
• Car. Home, Auto Insurance
• Gasoline
• Legal Assistance
• Identity Theft Protection
• Wireless Services

5

• Affinity Program Checklist
• Is an Affinity Program a good fit for your
  organization?
• Research supplier programs via other non
  competitive Non Profits
• Determine program objectives
• How would you communicate?
• Determine whether to manage internally or
  outsource
• Survey your constituents for needs / interests
• Seek out supplier partners and/or management
  which demonstrate shared values
• Develop a low/no cost communication / marketing
  plan
• Launch and consistently / appropriately drip
  market

6

• Questions
• Mark Schiavone
• Member Savings Program
• 1828 Boyce
  Street
• Sarasota, Florida,
  34239
• 
  941-330-8050
• mark_at_membersavingsprogram.com
• http//membersavings.
  org