Aon Affinity Advantage

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Aon Affinity Advantage

• 2011

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Aon A World of Resources
Aon plc (NYSE AON) is the leading global
provider of risk management, insurance and
reinsurance brokerage, and human resource
solutions and outsourcing services.
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Aon Affinity
Premier provider of insurance solutions to
individuals and groups across a broad spectrum of
industries.

• 17 million individual customers
• (10 million travel / debt cancellation)
• 1.9 billion total insurance premium
• 200 client organizations
• 10,000 independent agents
• 59 active websites
• 8 million calls per year
• (5 million travel / debt cancellation)

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Aon Affinity Organization
Aon Affinity
Professional Firms

• 3rd Party
• Distribution

Specialty Consumer
Emerging Markets
Life Health
Healthcare
Associations
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Aon Affinity Insurance Programs
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Bringing Distinctive Value
Aon Affinity

• Helping our clients
• Attract and retain members
• Increase member value
• Foster member loyalty
• Grow non-dues revenue

• More than insurance
• Client advocate
• Risk advisor
• Revenue partner
• Strategic carrier alliances

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Integrated Marketing
Award-winning Solutions

• Helping our clients
• Market new products
• Increase retention
• Cross-sell
• Build brand recognition
• Create value-added programs
• Measure program success

PIMA Best of Show Award
IMCA Award of Excellence
PDMA Award Internet
PIMA Award E-Commerce Websites
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Technology Platform

• How we deliver Aon to our customers
• Global platform technologies
• Improving efficiencies
• Correspondence, claims and call handling
• Reducing costs
• Providing insights into customer behaviors
• Data analytics
• Creating a better end-user experience
• Convenient online, self-service tools
• Simple, easy transactions
• More options
• Customers can contact us how and when they prefer
• Efficiencies of scale
• Business continuity
• Customer Relationship Management (CRM)

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People Client Delivery

• How we deliver on our promise
• Full-service capabilities
• Fully licensed professionals
• Subject matter expertise
• Multiple contact centers
• Exceptional customer experience
• Tailored programs, personalized service

Advantages

• Managing annually
• 8 million calls
•   (5 million travel / debt cancellation)
• 2 million transactions
• 150,000 claims

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Client Value Impact
Live Our Values
Deliver Distinctive Client Value
Develop Unmatched Teams
Client Value Impact
Build Differentiated Capability Through Innovation
Deliver Business Results With Excellence
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Aon A World of Resources
Aon plc (NYSE AON) is the leading global
provider of risk management, insurance and
reinsurance brokerage, and human resource
solutions and outsourcing services.
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Aon Affinity Organization
Aon Affinity
Professional Firms

• 3rd Party
• Distribution

Specialty Consumer
Emerging Markets
Life Health
Healthcare
BerkelyTravel Integramark Insurmark Bankers
Insurance Services
Life Health AICPA Insurance Trust Johnson
Rooney Welch
HPSO NSO DentistsAdvantage Healthcare Firms
Healthy Paws Aon Rent Protect Small Commercial
KK UnderwritersMarine Huntington T. Block Ian
H. Graham ASAE LeadingAge
AICPA Attorneys Advantage AE Advantage Insurance
Agents and Agencies
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Specialty Consumer

• Travel Industry
• Trip cancellation services
• 85 share of North American cruise industry
• Serving 5 million customers annually
• Financial Industry
• Debt cancellation services
• Driving high-margin ancillary revenue stream
• More efficient alternative to credit insurance
• Serving 9 million customers annually

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Professional Firms
American Institute of CPAs (AICPA)
342,000 Members 15 Insurance product
solutions Monitored by the AICPA Professional
and Personal Liability Insurance Programs (PLIP)
Committee
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Healthcare
One million nurses and allied healthcare
professionals insured
Expanding product reach and circle of relevance
beyond traditional insurance

• Integrated social media strategy Outstanding
  Nurse Search

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Life Health
PURL campaign Moves customer from mail to web
using personal URL
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Emerging Markets

• Healthy Paws 1 Rated Pet Insurance Company
• Fastest growing market
• Partnering with Aon to reach millions

• Innovative distribution channels
• Retail
• Vets
• Licensing services
• Employee benefit platform
• Keyword search engine marketing
• Partners
• PetMD
• AIChE
• 1-800-PET
• OnlyNatural Pet

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Emerging Markets

• Aon Rent ProtectRenter default insurance
• Successful overseas business model
• 38 million potential universe
• Channel partners
• Property managers
• Real estate agents
• Third-party administrator tenant checking
• Landlords
• Investors

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3rd Party Distribution
Sports, Leisure and Entertainment

• 60 Specialty insurance programs
• 300,000 Events / organizations insured
• 95 business subproduced
• Motorcycle dealerships
• Camps and campgrounds
• Events and attractions
• Recreation
• Sports
• Venues and gaming
• Entertainment
• Outfitters and guides

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Strategic Carrier Relationships - Client

• 54 billion Aon Risk Solutions carrier premium
• Relationships with major (rated A) carriers
• Customized programs Choice model, exclusive
  carrier, or multi-products
• Extensive niche program knowledge
• Ongoing management, audit and reporting on
  carrier performance
• Underwriting Authority
• Risk management resources

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Strategic Carrier Relationships - Carrier

• Customized programs
• Insurance product and service design driven by
  trend and data analytics
• Choice model, exclusive carrier, or
  multi-products
• Program Administration
• Underwriting expertise
• Call center management
• Distribution
• Sponsorship Endorsements
• Cross-sell opportunities
• Subproducers
• Direct Marketing

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