Starting an Aquaculture Business

1
Starting an Aquaculture Business

• You MUST know where your product will be sold
  before you stock your fish
• Product definition?
• Marketing area?
• Current prices?
• REGULATIONS?

2
Important aspects

• Selecting a species
• Product form
• Price
• Promotion
• Place

3
Budget preparation

• Variable costs
• Fish
• Feed!
• Utilities
• Capital equipment

4
Budget preparation

• Variable costs (cont.)
• Expendable equipment
• Processing
• Distribution
• Fish health managment

5
Budget preparation

• Fixed costs
• Labor
• Insurance
• Advertising
• Legal and consultation fees
• Taxes

6
Selecting A Species

7
Selecting A Species

• Choose species with production information
  available.

8
Selecting a Species
Farmed internationally
Foreign wild

• Competition

Native wild
Farmed domestically
9
Selecting a Species
If possible, provide variety
10
The Four P's in Marketing

11
Product

• Refers to market size and the degree of processing

Customers dont want to pay full price for
anything and they want to see how much they are
saving.
12
Price - Where to Start?

Did you know that every unsatisfied customer
transaction wipes out the total profits on 5 to 7
satisfied customers?
13
Promotion - depends on

• Scale of operation
• Resources available
• Availability of product
• Location of farm

14
Promotion

• Must be targeted to your audience.
• Income level
• Marketing location

15
Place - depends on

16
Family Style Atmosphere Service
15.47 30.00
17
Regulations

• Focus on permits to

18
Inspection
Hazard Analysis Critical Control Point (HACCP)