World Congress on Communication for Development

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World Congress on Communication for
Development
Rome, Italy October 25-27, 2006
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Objectives

To bring together senior policy- and
decisionmakers, experienced practitioners,
leading academics and representatives from
organizations supporting and/or carrying out
communication programs
Showcase the wealth of experience from around the
world in the field of C4D and its value-added to
development
Demonstrate to the broader development community
and policy-makers the effectiveness of C4D in
helping them meet todays most pressing
development challenges
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Objectives cont...

Build a set of recommendations on how to
incorporate Communication into development policy
and practice
Develop an advocacy strategy for mainstreaming
communication in development policy/practice
Provide participants with a set of advocacy tools
they can use to make a compelling case for C4D
to influence their constituencies of management,
policy makers, funders
Promote partnerships, networks and alliances for
systematic support, debate and dialogue to
promote more effective C4D practice
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WCCD Session Themes working titles
Health in a Time of Poverty
Communication for Good Governance
Communication for Sustainable Development
New Frontiers in Communication
Six sessions per theme 12 Special Events/Hot
Topics
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Health in a Time of Poverty
HIV/AIDS, Sexuality Gender Message and Voice
Immunisation Success Stagnation
Maternal, Child, Reproductive Health
Entitlement and Obligation
Tobacco Smoke Advertising
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Communication for Good Governance
Public Sector Governance
The Role of Media in Governance
Anti-Corruption Institutional Transparency
Voice Accountability The Demand Side
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Communication for Sustainable Development
Food Security, Rural Development Livelihood
Strategies
Natural Resources Management the Environment
Poverty Reduction Equity Issues
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WCCD Organization
Host
Secretariat
Steering Committee
Scientific Committee
Advisory Body
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• Host

Secretariat
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Steering Committee

• AMARC
• Asian Media Information and Communication
  Center (AMIC)
• Calandria
• CECIP
• Communication for Social Change Consortium
  
• DFID
• Europan Commission, DG Development
• Exchange
• Global Communication Research Association
  (GCRA)
• Italian DG for Development Cooperation
• SADC-Center of Communication for Development
  
• Swiss Agency for Development Cooperation
  (SDC)
• Soul City IHDC
• UNDP
• UNESCO
• UNICEF
• USAID

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Silvia Balit (ITALY) Luis Ramiro Beltran
(BOLIVIA)Bolivian National Press Association Guy
Bessette (CANADA)International Development
Research Centre ( IDRC) Maria Celeste H. Cadiz
(PHILIPPINES)University of the Philippines Los
Baños Nabil H. Dajani (LEBANON)American
University of Beirut Cees Hamelink
(NETHERLANDS)University of Amsterdam Robert
Huesca (BOLIVIA/USA)Trinity University Thomas
Jackobson (USA)Temple University Ullamaija
Kivijuru (FINLAND)University of Helsinki Rico
Lie (NETHERLANDS)Wageningen University Shuang
Liu (CHINA/AUSTRALIA)The University of
Queensland Eric Louw (SOUTH AFRICA/AUSTRALIA)The
University of Queensland John Mayo (USA)Florida
State University Francis B. Nyamnjoh
(CAMEROON/SENEGAL)CODESRIA Levi Obijiofor
(NIGERIA/AUSTRALIA)The University of
Queensland Raphael Obregon (USA/COLOMBIA)Ohio
University Charles Okigbo (USA)North Dakota
State University Ricardo Ramírez,
(MEXICO/CANADA)University of Guelph Douglas
Storey (USA)Johns Hopkins Bloomberg School of
Public Health Pradip Thomas (INDIA/AUSTRALIA)The
University of Queensland Thomas Tufte
(DENMARK)Roskilde Universitetscenter Robert
White (TANZANIA)University of Tanzania Karin
Gwinn Wilkins (USA)University of Texas at Austin
Scientific Committee
Chair Prof. Jan Servaes (BELGIUM/AUSTRALIA)
Silvia Balit (ITALY) Guy Bessette (CANADA)
Maria Celeste H. Cadiz (PHILIPPINES) Nabil H.
Dajani (LEBANON) Cees Hamelink (NETHERLANDS)
Robert Huesca (BOLIVIA/USA) Thomas Jackobson
(USA) Ullamaija Kivijuru (FINLAND) Rico Lie
(NETHERLANDS) Shuang Liu (CHINA/AUSTRALIA)Eri
c Louw (SOUTH AFRICA/AUSTRALIA) John Mayo
(USA) Francis B. Nyamnjoh (CAMEROON/SENEGAL)Le
vi Obijiofor (NIGERIA/AUSTRALIA) Raphael
Obregon (USA/COLOMBIA)Charles Okigbo (USA)
Ricardo Ramírez, (MEXICO/CANADA) Douglas
Storey (USA)Pradip Thomas (INDIA/AUSTRALIA)
Thomas Tufte (DENMARK) Robert White (TANZANIA)
Karin Gwinn Wilkins (USA)
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Silvia Balit (ITALY) Luis Ramiro Beltran
(BOLIVIA)Bolivian National Press Association Guy
Bessette (CANADA)International Development
Research Centre ( IDRC) Maria Celeste H. Cadiz
(PHILIPPINES)University of the Philippines Los
Baños Nabil H. Dajani (LEBANON)American
University of Beirut Cees Hamelink
(NETHERLANDS)University of Amsterdam Robert
Huesca (BOLIVIA/USA)Trinity University Thomas
Jackobson (USA)Temple University Ullamaija
Kivijuru (FINLAND)University of Helsinki Rico
Lie (NETHERLANDS)Wageningen University Shuang
Liu (CHINA/AUSTRALIA)The University of
Queensland Eric Louw (SOUTH AFRICA/AUSTRALIA)The
University of Queensland John Mayo (USA)Florida
State University Francis B. Nyamnjoh
(CAMEROON/SENEGAL)CODESRIA Levi Obijiofor
(NIGERIA/AUSTRALIA)The University of
Queensland Raphael Obregon (USA/COLOMBIA)Ohio
University Charles Okigbo (USA)North Dakota
State University Ricardo Ramírez,
(MEXICO/CANADA)University of Guelph Douglas
Storey (USA)Johns Hopkins Bloomberg School of
Public Health Pradip Thomas (INDIA/AUSTRALIA)The
University of Queensland Thomas Tufte
(DENMARK)Roskilde Universitetscenter Robert
White (TANZANIA)University of Tanzania Karin
Gwinn Wilkins (USA)University of Texas at Austin
Mainstreaming Communication for Development
Rationale, Evidence and Recommendations An
Advocacy Paper for Policy/Decisionmakers
Demonstrate the value C4D adds to development
initiatives and the evidence for its impact
Show them whats in it for me with respect to
effectively addressing the development challenges
they face
Propose a set of policy recommendations on how to
mainstream this discipline in development
policies across multiple development sectors
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• Advisory Body

50 Strategic partners including bilateral and
multilateral organizations, universities, NGOs
and foundations
Provide Comment/Feedback on Mainstreaming Study
Help identify key policymakers to participate in
the Congress and in the Policymakers Forum
Advise on the post-Congress Advocacy Strategy and
Mainstreaming Agenda
Follow up on the recommendations coming out of
the Congress in their respective organizations
Form basis of a Global Alliance on Communication
for Development potential medium-term outcome
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• Advisory Body cont...

As of today 27 organizations from five
continents Africa (4), Asia (2), Europe (8),
South America (3) and North America (10).
AB includes a mix of academia, practitioners and
policy and decisionmakers 1 bilateral, 3
multilaterals, 5 NGOs and CSOs, 6
Universities/academic associations, 2
foundations, 4 UN agencies, 4 networks/alliances,
and 2 research centers.
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www.devcomm-congress.org
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• Thanks for listening and
• we hope you can join us in Rome!