Propaganda Techniques

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PropagandaTechniques
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What are Propaganda Techniques?
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They are the methods and approaches used to
spread ideas to further a causea political,
commercial, religious, or civil cause.
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Why are Propaganda Techniques used?
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They are used to manipulate the readers or
viewers reason and emotions to persuade you to
believe in something or someone, buy an item, or
vote a certain way.
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How many Propaganda Techniques are there out
there?
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There are MANY techniques used and recognized by
different organizations. We will only be
discussing eight techniques.
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Bandwagontries to persuade everyone to join in
and do the same thing.
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Bandwagon Example Be where the action is Shop
at Richmond Mall
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TestimonialAn important person or famous figure
endorses a product.
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Testimonial Example Im professional baseball
player Jeff Samardzija and I use Axe Body Spray
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Snob Appealsuggests that you can be like the
social elite.
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Snob Appeal Example I accept only the best, and
thats why I buy FruFru perfume.
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Kwiki Mart
Kwiki Mart
Kwiki Mart
Repetitionthe product name or keyword or phrase
is repeated several times.
Kwiki Mart
Kwiki Mart
Kwiki Mart
Kwiki Mart
Kwiki Mart
Kwiki Mart
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Repetition Example Nobody beats Quinns.
Quinns is the home of the low price guarantee.
Come visit us at Quinns.
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Emotional appealwords or images that appeal to
the audiences emotions are used.
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Emotional Appeal Example What would you do if
all your possessions were lost in a fire? Get
the Safe Safe and protect your valuables.
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Rhetorical QuestionAsks a questions to which no
answer is required because the answer is obvious.
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Rhetorical Question Example Why would you pay
more for Citgo gas when Kwiki Mart gas is
cheaper?
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Cause and EffectUse of a product is credited for
creating a positive result.
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Cause and Effect Example I took Slimdown for
six weeks and now I can fit into jeans that are
10 sizes smaller.
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Product A
Product B
Compare and Contrastthe viewer is lead to
believe one product is better than another.
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Compare and Contrast Example Unlike the
competition, Suds dish soap will cut through the
grease.
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Lets see if you can pick which technique is
being used in these television commercials!