Jerry Newman

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A Journey to
R-E-S-P-E-C-T
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Undercover as a Crewmember
Herniated 3 discs
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My Plan of Attack
Burger King
A. Always Asked for the Lunch Rush(1100 300)
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B. I kept a diary at night
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What I saw was filtered by my own background

1. 2 years as a QSR night shift supervisor
2. 35 years as professor and consultanton
   leadership HR
3. 10 years as a volunteer concessionstand
   supervisor

1. 14 months as a mediocre fast food worker

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The Outcome A Book
It offers many lessons that would be helpful to
managers in almost every segment of businessor
even government.

• Andrew H. Card Jr.

White House Chief of Staff The Wall Street
Journal, January 17, 2007
Selected as a top 12 bookby the WSJ
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Life Transforming
Thank You
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Incidents that Transformed Me
How Do You Spell Respect?
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My Reaction
Dont Understand It
Dont Accept It
Mission In Life To Change It
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Phase 1 Show QSRs Significant Contribution
Vs.
Auto
QSR
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Phase II Change Student Attitudes
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Phase III Incorporate QSR Contributions Into My
Book
New material dealing withthe QSR industry to
changepractitioners attitudes
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Phase IV Write New Book
Leadership When Cost is Critical
You Will Be Featured
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My Goal
Let The World SeeThe RespectYou Deserve
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Respect is Earned by Giving it
Do the right thing - Dave Thomas
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Words
Deeds
Must Convey Respect
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Disrespected!
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Examples of Disrespect

• Now hiring
• sign at Arbys

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Examples of Disrespect

• Coworker
• Disrespect

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Examples of Disrespect

• Uniforms

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Examples of Disrespect

• Break rooms

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Examples of Disrespect

• Broken DVD
• players

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Examples of Disrespect

• This jobs easy.
• Anyone can
• do it.

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Examples of Disrespect

• No Uphill Voice

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Respect and the Bottom Line
The Good Burger King 111 Turnover Best Drivetime
in the Northeast
The Bad Burger King 500 Turnover
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How They Differ on Every Important Leadership
Dimension

1. Recruitment
2. Interviewing
3. On Boarding
4. Feedback
5. Goal Setting
6. Transitioning Out

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The Case of James at Krystal
Respect Without Purpose
Fails
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Questions?