PMTCT Pre-testing Results - PowerPoint PPT Presentation

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PMTCT Pre-testing Results

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PMTCT Pre-testing Results Comprehension: All participations understood the main message pregnant women are encouraged to get an HIV test and HIV test is ... – PowerPoint PPT presentation

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Title: PMTCT Pre-testing Results


1
PMTCT Pre-testing Results
  • Comprehension All participations understood the
    main message pregnant women are encouraged to
    get an HIV test and HIV test is important for
    the health of their baby
  • Respondents also admitted that it was easier to
    understand the slogan and logo of the campaign.
    These elements evoked a positive response from
    the target audience.
  • Attractiveness good feeling, liked the models
    and pictures
  • Acceptability Pregnant women were like to use
    the service. Participants said that they could be
    the person in the billboard
  • Persuasion Liked the simple test statement
    and found for the bright future of your baby
    line convincing. Some respondent said they would
    have HIV testing in the next ANC visit. All said
    the message for the bright future of your baby
    motivate them to have HIV test. Also liked HIV
    mentioned during ANC regular check-up so that
    pregnant women can perceive the benefit and the
    importance of HIV testing
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