PMTCT Pre-testing Results

1
PMTCT Pre-testing Results

• Comprehension All participations understood the
  main message pregnant women are encouraged to
  get an HIV test and HIV test is important for
  the health of their baby
• Respondents also admitted that it was easier to
  understand the slogan and logo of the campaign.
  These elements evoked a positive response from
  the target audience.
• Attractiveness good feeling, liked the models
  and pictures
• Acceptability Pregnant women were like to use
  the service. Participants said that they could be
  the person in the billboard
• Persuasion Liked the simple test statement
  and found for the bright future of your baby
  line convincing. Some respondent said they would
  have HIV testing in the next ANC visit. All said
  the message for the bright future of your baby
  motivate them to have HIV test. Also liked HIV
  mentioned during ANC regular check-up so that
  pregnant women can perceive the benefit and the
  importance of HIV testing