Business Idea

1
Business Idea

• The idea is to launch a domestic Designer brand
  in Bhopal by 2012.

2

• The store shall be the first of its kind in
  central India.
• It shall specialize in men's and womens couture.
• It shall be the only designer store that deals in
  western couture along with ethnic wear.
• Other than the ready products, it shall provide
  fashion and styling consultancy service.

3
Business model

• Product
• The store will be a design studio for men's and
  women couture.
• The store provides both western and ethnic
  couture.
• Distribution
• The brand will sell through its flagship store in
  Bhopal.

4

• Location
• The flagship store will be located in new
  market Bhopal, which has the highest footfall
  for middle and upper middle class.
• Technology and service
• The brand promotes the ethnic handloom fabrics
  of central India and shall provide couture in
  those untapped rich heritage fabrics.

5
Bhopal
6

• Bhopals central location in the country makes it
  a very good location for the designer to choose
  its base for production and distribution units.
• The easy availability of skilled man power and
  labor.
• Bhopal is closely situated with markets like
  Indore and industrial units like mandideep, where
  from the raw material sourcing is quite
  feasible.
• Another strong base for the label is the rising
  mall culture.
• Bhopal has no malls till date but there is a big
  number of people who visit malls at the bordering
  city, indore for regular shopping.
• Huge malls like dainik bhaskars db city mall,
  aashima and aura are the three projects under
  constructon which shall be ready by 2010.

7
Rising mall culture in Bhopal
8
Market size and share

• Behavioral
• Lovers of high fashion, highly customized, luxury
  clothing.
• Demographic
• Age group adults from 20 to 40s.
• Gender Different labels for both men and women.
• Income group high profile customers ,with good
  disposable income.
• Education highly educated with high awareness of
  quality dressing.
• Psychographic
• Common likings seasonal parties, business
  travels, clubbing, smart dressing
• Profession business, artists, models,
  politicians.
• Lifestyle prefer outgoing tasks, challenging
  jobs, appreciate art and dress smartly being
  fashion leaders.
• Geographic
• Place Bhopal, Indore, Gwalior, Ahmadabad and
  later Delhi and Mumbai.
• New market bhopal has a footfall of almost 500
  clients of this kind every day.
• Initially if the brand targets to turn up 100 of
  these clients every day as the individual foot
  fall, the targeted turnover shall be achieved.
• And the break even point shall be achieved within
  six to eight months.

9
Uniqueness in the idea

• Bhopal has designer stores and boutiques like
• Kaya
• Liysas
• Jyoti kumar
• Bani thani
• Vastram
• But all of them are catalogue designers or
  unlearned experienced people with scattered
  business strategies.
• The idea of this brand is a very focused
  approach with an educated and experienced
  entrepreneur with young ideas of blending
  culture, couture, art and business.

10
Swot analysis of the idea
strengths opportunities
increasing disposable incomes of the people Increasing demand for luxury brands by middle class
brand conscious customers Lack of organized design studio and styling services in central India.
growing domestic markets and rising mall culture
weakness Threats
Unawareness towards trends in the local market. Increased competition in domestic market.
Initial Limitations in design due to lower acceptance for high end western slhouetes. Cheaper imitations of genuine design ideas.

11

• Thank you
• Kishor Tejwani
• Gaurav Sehgal
• Shuchi Bahuguna
• Priyal Saluja
• Vaishali Shadangule