Electronic Banking

1
Electronic Banking

• Internet-banking in Hong Kong

2
Flow

• Introduction
• E-banking of Hang Seng Bank Limited
• Security
• Game time
• Advantages and disadvantages
• Future suggestions

3
Objective

• To find out why Internetbanking is growing
  attractive in Hong Kong
• To provide suggestions to improve the
  disadvantages or problems now

4
Introduction

• Starting since 80s
• Fast development since 1999

5
Introduction
6
Introduction
7
Electronic banking

• Electronic fund transfer (EFT)
• Channels to introduce products and services
• Access checking accounts anytime at anywhere

8
Electronic banking

• Electronic delivery channel
• Automated teller machine (ATM)
• Phone banking
• Internet banking

9
Electronic banking

• Online services
• daily banking service
• investment
• credit card
• mortgage lending
• personal credit
• insurance service

10
Electronic banking
11
E-banking of Hang Seng Bank Limited

• Personal vs. business e-bank accounts

21.2
32.1
12
E-banking of Hang Seng Bank Limited

• IPO subscriptions vs. securities trading

13.1
5.8
13
Security

• Using the Hong Kong Smart ID card and USB key
• SMS-based one-time password (OTP)
• Token-based OTP

14
Game time
15
Advantages

• For the bank
• Reducing operation cost from branches
• Attract new customers
• Promote products and services internationally

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Advantages

• For the customers
• Convenience
• Timesaving

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Disadvantages

• Fraudulent website
• Stability of the network are easily affected
• Non-instantaneous query services

18
Suggestions

• Audio assistance

Satisfaction of customer backup services
19
Suggestions

• E-mail OTP

Limitation of internet banking
20
Q A