Alcohol Problems in the Family

1
The beverage alcohol industry and alcohol policy
ISAJE Helsinki 1 September 2006 Peter
Anderson
2

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

3

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

4
Concentration in the global beer market 1979-2004
Jernigan 2006
5
Concentration in the global distilled spirits
market, 1991-2003
Corporation Country of HQ Global Market Share 1991 Global Market Share 2004
UDV (Diageo) UK 10.5 (1) 14.7 (1)
Pernod Ricard France 5.7 (4) 12.9 (2)
UB Group India 3.7(8) 8.5(3)
Jim Beam (Fortune) US 4.8 (6) 5.9 (4)
Bacardi Bermuda 7.7 (3) 5.8 (5)
Suntory Japan 4 (7) 2.7 (6)
Constellation Brands US 2.5 (10) 2.5 (7)
Brown-Forman US 2.4 (8)
VS Vin and Sprit AB Sweden 2.2 (9)
Gruppo Campari Italy 2.2 (10)
Total share of top ten   57 60.0
Jernigan 2006
6

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

7

1. The companies themselves, e.g. Diageo
2. Category Associations (Beer, spirits, wines)
3. Social aspects organizations

8
(No Transcript)
9
(No Transcript)
10

• Dangers facing beverage alcohol industry
• taxes
• vigorous drink driving measures
• restrictions on availability
• treatment services
• advertising restrictions
• warning labels and
• ingredient labelling.
• Tim Ambler
• Grand Metropolitan, 1984

11
It is generally agreed that the tobacco industry
reacted to not dissimilar threats in a passive,
inadequate manner and most of all too late
.. Tim Ambler Grand Metropolitan, 1984
12
The Portman Group Allied DomecqBacardi Brown Forman BrandsBeverage Brands (UK) LtdCarlsberg UKCoors Brewers UKDiageo Great Britain Interbred UK Period Ricard UKScottish and Newcastle
1989 Allied DomecqBacardi Brown Forman BrandsBeverage Brands (UK) LtdCarlsberg UKCoors Brewers UKDiageo Great Britain Interbred UK Period Ricard UKScottish and Newcastle
www.portman-group.org.uk Allied DomecqBacardi Brown Forman BrandsBeverage Brands (UK) LtdCarlsberg UKCoors Brewers UKDiageo Great Britain Interbred UK Period Ricard UKScottish and Newcastle
United Kingdom Allied DomecqBacardi Brown Forman BrandsBeverage Brands (UK) LtdCarlsberg UKCoors Brewers UKDiageo Great Britain Interbred UK Period Ricard UKScottish and Newcastle
"The majority of people who drink alcohol enjoy it without causing harm to themselves or others.  The Portman Group acts to reduce the misuse of alcohol by the minority through a strategy of working with other organisations locally and nationally." Allied DomecqBacardi Brown Forman BrandsBeverage Brands (UK) LtdCarlsberg UKCoors Brewers UKDiageo Great Britain Interbred UK Period Ricard UKScottish and Newcastle
13
European Forum for Responsible Drinking (ex Amsterdam group) Allied Domecq Bacardi-Martini Brown-Forman Diageo Groupe Pernod Ricard Moët Hennessy Rémy Cointreau VS Group
1990 Allied Domecq Bacardi-Martini Brown-Forman Diageo Groupe Pernod Ricard Moët Hennessy Rémy Cointreau VS Group
www.amsterdamgroup.org Allied Domecq Bacardi-Martini Brown-Forman Diageo Groupe Pernod Ricard Moët Hennessy Rémy Cointreau VS Group
Europe Allied Domecq Bacardi-Martini Brown-Forman Diageo Groupe Pernod Ricard Moët Hennessy Rémy Cointreau VS Group
Communicate thought leadership by developing tools that deliver evidence-based balanced policies.  Provide the intellectual base to drive positive change in attitude and drinking behaviour Develop and promote programmes that seek to reduce alcohol related harm in partnership with most relevant stakeholders. Promote the responsibilities of all social actors in the supply chain. Allied Domecq Bacardi-Martini Brown-Forman Diageo Groupe Pernod Ricard Moët Hennessy Rémy Cointreau VS Group

14
The International Center for Alcohol Policies Allied Domecq PLC Asahi Breweries, LTD. Bacardi-Martini Brown-Forman Corporation Coors Brewing Company Diageo PLC Foster's Group Limited Heineken N.V. Molson SABMiller PLC
1996 Allied Domecq PLC Asahi Breweries, LTD. Bacardi-Martini Brown-Forman Corporation Coors Brewing Company Diageo PLC Foster's Group Limited Heineken N.V. Molson SABMiller PLC
http//www.icap.org Allied Domecq PLC Asahi Breweries, LTD. Bacardi-Martini Brown-Forman Corporation Coors Brewing Company Diageo PLC Foster's Group Limited Heineken N.V. Molson SABMiller PLC
Global Allied Domecq PLC Asahi Breweries, LTD. Bacardi-Martini Brown-Forman Corporation Coors Brewing Company Diageo PLC Foster's Group Limited Heineken N.V. Molson SABMiller PLC
To promote understanding of the role of alcohol in society and help reduce the abuse of alcohol worldwide. To encourage dialogue and pursue partnerships involving the beverage alcohol industry, the public health community and others interested in alcohol policy. Allied Domecq PLC Asahi Breweries, LTD. Bacardi-Martini Brown-Forman Corporation Coors Brewing Company Diageo PLC Foster's Group Limited Heineken N.V. Molson SABMiller PLC
15
Social Aspect Organizations Funded by Alcohol
Industry
Worldwide Brewing Alliance Global social
responsibility initiatives British Beer Pub
Association, 2003
From Babor, 2006
16

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

17

• There is a cultural complexity to alcohol
  consumption across Europe. 
• Alcohol-related harm is largely related to
  high-risk drinking behaviour. 
• Any alcohol harm reduction strategies should be
  underpinned by robust evidence and sound data.
• The most effective harm reduction strategies are
  those that bring about sustainable results
  towards a reduction in risky drinking behaviour.
• Reducing alcohol-related harm requires a broad
  societal commitment and a concerted effort of all
  relevant stakeholders.

18
Stakeholder analysis
19
Stakeholder analysis
20

• Attempting to influence governmental
  organizations
• Becoming members of international organizations
  to broaden policy influence and respectability
• Recruiting policy advisers and scientists
• Creating social aspects organizations in low
  income countries and
• Preparing and promoting consensus statements and
  codes of practice.

21
Open lobby

• Open classical, accepted and legal lobby
• Meetings with politicians
• Influencing political agenda
• Personal networking/ Old Boys Clubs

22
Hidden lobby

• Strong influence in the decision making process
  within the Ministry of Health
• They won the right of formal meetings with all
  partners they want to be informed about every
  political strategy beforehand

• They initiated an informal subgroup with some
  managers in the Ministry
• They gained regular meetings with the Secretary
  General of the Ministry of Health.

23
Hidden Lobby

• At the most critical political moments (a
  marketing ban, a happy hour ban or a excise-duty
  rise) they have a direct access to the Minister
  of Health by a former Minister of Home Affairs
  who is commissioner of the drinks industry

24

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

25
Babor and Xuan Alcohol policy research and the
grey literature A Tale of Two Surveys NAT, 2004
26
Compared results of ICAP survey of 48/114 (42)
countries, representing 22 of the worlds
population WHO survey of 118/175 (67)
countries, representing 86 pf the worlds
population
27
Compared Prevalence of existing policies
between 2 surveys Reported on results of
partnerships with the beverage alcohol industry
from ICAP survey
28
Compared Prevalence of existing policies
between 2 surveys Reported on results of
partnerships with the beverage alcohol industry
from ICAP survey
29
(No Transcript)
30
Regarding the issue of partnerships with the
alcoholic beverage industry, 50 of the 48
respondents answered yes to the question Do
you view the beverage alcohol industry as an
effective partner in developing alcohol policies
in your country?
31
Among the respondents answering yes (N 24),
respondents were then asked to list the topic
areas for potential partnerships
32
(No Transcript)
33
But, ICAP used the wrong denominator, 24, the
respondents who answered yes to the question Do
you view the beverage alcohol industry as an
effective partner in developing alcohol policies
in your country?, instead of the total sample
of 48.
34
(No Transcript)
35
(No Transcript)
36
Munro AN ADDICTION AGENCYS COLLABORATION WITH
THE DRINKS INDUSTRY MOO JOOSE AS A CASE
STUDY Addiction, 2005
37
Alcohol Education Australia Ltd In August 2002,
the Alcohol and Drug Foundation - Queensland
(ADFQ) announced the formation, in conjunction
with the alcohol industry, of Alcohol Education
Australia Ltd. (AEA), to promote responsible
drinking and moderation in the consumption of
alcohol.
38
The host, Alcohol and Drug Foundation
Queensland, was a non-government, not-for-profit
body with a thirty-year history. It conducted
treatment services in residential, custodial and
community settings, a prevention program, an
annual conference, and published a quarterly
magazine.
39
According to the Alcohol Education Australia
prospectus The Company is owned by the Alcohol
and Drug Foundation - Queensland, and was set up
as a separate legal entity for the purpose of
being recognised as a national public health
organisation. A board of nine directors will
govern AEA, three appointed by each of ADFQ,
industry stakeholders, and community
stakeholders.
40
The Moo Joose case Within months of forming
AEA, ADFQ intervened in a licensing case to
support a manufacturer whose application to sell
alcoholic milk (Moo Joose) was rejected by a
state licensing authority. Two principals of
ADFQ, the president, and the CEO submitted an
eight-page statement in defence of Moo Joose and
both appeared before the tribunal as witnesses
for the manufacturer.
41
In supporting Moo Joose, ADFQ reversed a previous
policy. In 1997 ADFQ declared Candy Shots, a
vodka-based pre-mixed drink marketed in flavours
of chocolate, banana, caramel, and marshmallow,
dangerous, and called for proscription. The
CEO said, But everyone knows that underage
drinking occurs and this is just the type of
drink that will make it easier for kids to get
started.
42

• Features of ADFQs defence of Moo Joose included
• The narrow neck of the bottle and the screw top
  would militate against the risk of drink spiking.
  
• The four-pack was a harm minimisation strategy
  that would limit consumption.
• The milk content would prevent excessive use and
  intoxication.

43
The Outcome Liquor Licensing Victoria rejected
Moo Joose because it saw alcoholic milk as a
corruption of a product known to be healthy and
one that might easily be taken up by children.
44

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

45
Two cases Working for the alcohol
industry social aspects organization
46
Areas where industry interests interact with
alcohol science

• Industry sponsorship of research funding
  organizations
• Direct financing of university-based scientists
  and centers
• Research conducted through contract research
  organizations
• Research conducted by trade organizations and
  SAOs
• Efforts to influence public perceptions of
  research, research findings and alcohol policies
• Publication of scientific documents and support
  of scientific journals
• Sponsorship of scientific conferences and
  presentations at scientific conferences

Babor 2006
47
Areas where industry interests interact with
alcohol science

• Industry sponsorship of research funding
  organizations
• Direct financing of university-based scientists
  and centers
• Research conducted through contract research
  organizations
• Research conducted by trade organizations and
  SAOs
• Efforts to influence public perceptions of
  research, research findings and alcohol policies
• Publication of scientific documents and support
  of scientific journals
• Sponsorship of scientific conferences and
  presentations at scientific conferences
• Involvement with alcohol science journal editors

Babor 2006
48

• Contents
• Who is the alcohol industry?
• How does the alcohol industry represent itself?
• What do social aspect organizations of the
  alcohol industry stand for?
• Two examples
• Two cases
• Some questions

49

• Some questions
• Does involvement of journal editors with the
  alcohol industry matter?
• If so, should we do something about it?
• Should there be conflict of interest statements
  by journal editors and editorial boards on
  journal websites and in the journals front
  pages?