CHAPTER 16 Advertising Campaign Event

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CHAPTER 16Advertising Campaign Event

• Purpose
• The purpose of the Advertising Campaign Event is
  to prepare an advertising campaign of any length
  for a real product, service, company, or business
  for a prospective client/advertiser.
• Students must also present an appropriate budget
  for their proposed advertising campaign.

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CHAPTER 16Advertising Campaign Event

• Description
• This event can be completed by one to three
  students.
• You will prepare up to ten fact sheets in outline
  form.
• All members of the team must participate during
  the 15-minute presentation to the
  client/advertiser.
• Five minutes are allotted for the judge to ask
  questions about the presentation.
• Each participant must respond to at least one
  question posed by the judge.

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CHAPTER 16Advertising Campaign Event

• Scenario
• You will assume the role of advertising personnel
  with the goal of selling your idea to the judge
  (client/advertiser).

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CHAPTER 16Advertising Campaign Event

• Performance Indicators Evaluated
• Exchange information and ideas with others
  through writing and speaking.
• Explain the components of advertisements.
• Analyze product information to identify product
  features and benefits.
• Set priorities and demonstrate effective time
  management.
• Demonstrate critical thinking/problem-solving
  skills.