CHAPTER 4 Creative Marketing Project Event

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CHAPTER 4Creative Marketing Project Event

• Purpose
• The Creative Marketing Project gives participants
  an analytical and creative approach to the
  marketing process by actively engaging students
  in the marketing activities of their community.
• It is designed to encourage students to recognize
  marketing as a force for the economic and social
  good of the community.

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CHAPTER 4Creative Marketing Project Event

• Purpose
• Your project might concern itself with finding
  new markets for local products, promoting the
  communitys resources, increasing the trading
  area of facilities, increasing local sales,
  increasing local employment, providing better
  shopping facilities, or solving marketing
  problems or challenges affecting the local
  community.

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CHAPTER 4Creative Marketing Project Event

• Description
• You will prepare a written entry for this project
  and an oral presentation to sell your research
  findings.
• The oral presentation must cover all performance
  indicators.
• You must present a compelling reason for a
  company to locate in your city.
• This project is limited to 30 numbered pages,
  including the appendix and excluding the title
  page and table of contents.

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CHAPTER 4Creative Marketing Project Event

• Description
• Major parts of the written project include the
  Executive Summary, Introduction, Procedures and
  Research Methods Used, Findings and Conclusions,
  Recommendations, Bibliography, and Appendix.

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CHAPTER 4Creative Marketing Project Event

• Scenario
• You have been hired by your city to conduct
  research for attracting an appropriate company
  and additional business activity to your
  community.
• You must consider the population of your city,
  the available workforce, economic incentives, and
  the marketing and distribution of the
  products/services produced by the company you are
  trying to attract to your community.

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CHAPTER 4Creative Marketing Project Event

• Performance Indicators Evaluated
• Describe the project in an organized, clear, and
  effective presentation.
• Identify the marketing information needs of this
  research project.
• Interpret descriptive statistics used in the
  decision making process.
• Explain the findings and recommendations.
• Demonstrate professional appearance, poise, and
  confidence.