Advertising and Commercials

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Advertising and Commercials

• Feb. 20th/21st

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Evolution of Advertising

• Commercials are most commonly tied with
  advertisement.
• In ancient times the most common form of
  advertisement was by word of mouth.
• Now you see advertisements everywhere
• Examples Billboards, TV Commercials, Radio
  Commercials, Internet Pop-Up Ads, Newspaper Ads

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What is Advertising?

• In general, advertising is just a way to convey
  the availability of a product and to provide
  information about the product to the consumer.
• A product can either be
• An actual physical product
• Example Shampoo or Food Product
• A Service
• Example A commercial for a hair salon (the
  salon is advertising the service of a haircut.)

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The TV Commercial

• This is considered to be the most effective form
  of advertisement
• TV commercials are valuable expensive to
  companies who want to get their product out to
  the public
• Did You Know? In 2007, a 30 second commercial
  during the Super Bowl cost 2.7 million

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The First

• The first television commercial was in 1941
  during a baseball game between the Brooklyn
  Dodgers and the Philadelphia Phillies
• The commercial was for Bulova Watches

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Advertising Techniques

• Bandwagon This technique implies to the
  consumer that everyone is using the product.
• Testimonial Advertisers want to promote the
  superiority of their product by getting either
  experts or everyday people or both to speak out
  about the product.
• Pressure This makes the consumer feel a sense
  of urgency and makes them feel they have to make
  a choice right away on whether or not to buy the
  product
• Example Buy NOW, before theyre all gone!!!

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Advertising Techniques Cont.

• Appeal to Emotion These advertisements are
  designed to manipulate a consumers emotions
• Example Charitable organizations use the appeal
  of pity to get donations for their cause.
• Association Advertisers try to associate their
  product with something desirable
• Example Using a beautiful landscape or
  celebrities for their advertisements.

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Different Types of TV Commercials

• Political TV Advertising
• These are mainly used during election time are
  heavily used during a presidential election year.
  Some ads promote their own candidate others
  attack their opponents
• Infomercials
• These are commercials that run along as a regular
  television program. They are also known as paid
  programming.
• Network or Local Station Promotion