Methods of advanced television advertising

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Methods of advanced television advertising
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• TV commercials on advanced television are mainly
  on a domestic level. Hence, the main objective of
  TV commercial production is to target the
  individual household to advertise as per their
  interest. There are mainly two methods of data
  links to see the family that has been
  distinguished by the Interactive Advertising
  Office (IAB). These methods are the high index
  modeling and the Cross-Device graph.
• In the high index modeling, you can discover the
  programs that are likely to be seen by the
  majority of the public or the home you want. But,
  in the Cross-Device graph, you can extract data
  from other devices that are used to create shared
  identifiers and also to target viewers. There are
  three methods used in this process to determine
  target audiences and their time to watch
  television. These three methods are probabilistic
  methods, deterministic method and method of
  modeling.

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The probabilistic method is mainly based on the
probability that two devices belong to the same
family. In this process, thousands of anonymous
data are analyzed that include data on various
types of devices, location data and the time of
day in which people see the programs.
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• In the deterministic method, login data is used
  at the time the client uses the same account on
  many devices. The determinist method is more
  authentic and beneficial than that of
  probabilistic methods. With the help of the
  modeling method, an algorithm is used to build
  the audience through a similar model. This is the
  model that helps to get the new client and retain
  existing consumers. In this process, the
  predefined samples of the existing client and the
  best are also analyzed.

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Incentives for watching

• Thus the various methods that most of the
  production companies Los Angeles normally use for
  advertising the product and service in the
  advanced television.

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