Digital Signage / Digital Advertizing

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Digital Signage / Digital Advertizing
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• Digital Signage / Digital Advertizing
• The use of LCD displays to convey a message,
  instructions, information, directions, and
  advertise.

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HOW it works
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Networks

• Single location (Like the previous slide)
• Multiple locations
• Word wide
• IP address is what makes it possible Just like
  viewing a UPS remotely you can also access a
  LCD remotely

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KEY Applications

• Advertisers
• Purchase or rent a location to hang a LCD and
  then charge their clients time and space for when
  and where their adds are running.
• Example Store, Video screen at end cap
• Example Gas Station, Video screen at Pump
• Example Airport, Video screen hanging in
  Hallways.
• Example - Check out line, Video screen in check
  out isle

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KEY Applications

• Large property owners
• Use digital signage to communicate information to
  patrons.
• Example Daily event board
• Example - Directions
• Example Emergency, evacuation routes

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KEY Applications

• Retail / Restaurant
• Retailers are using LCD monitors to communicate
  promotions, pricing, general marketing and
  mechandizing.
• Large digital signage networks reduce the need
  for printing. Increase the time to market, and
  can offer tremendous savings in time and
  resources.
• For example Wendys creates a new .99 cent
  desert.
• 10,000 stores, new labels _at_ 1.50 each 15,000
• 10,000 stores _at_ ½ hour to manually change all
  menu boards _at_ 40 per hour. 20,000 for one
  menu change.
• Posters 4 each 40,000
• Possible total costs for a menu addition 75,000

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Companies Supplying the market

• Advertisers
• Apollo Display Technologies, Corp.85 Remington
  BlvdRonkonkoma, NY 11779
• Broad Sign
• 827 S. Bridgeway Pl.Suite 110Eagle,
  ID83616-6097
• C-nario Inc.580 Broadway, Suite 608New York, NY
  10012USA

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• ADFLOW
• 203 North LaSalle Street, Suite 2100Chicago, IL,
  U.S.A. 60601
• EnQii North America134 West 26th StSuite
  900New York, NY10001
• Black Box
• 1000 Park Drive
• Lawrence, PA 15055-1018
• http//www.digitalsignagetoday.com/vendor_director
  y.php?page_curr2cat_id0

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Market Size

• MultiMedia Intelligence has predicted that the
  digital signage market will more than double in
  size by 2012, having grown by 34 per cent from
  2007 to 2008.
• The current annual consumption 1.1 million of
  displays will rise to consume 2.3 million by 2012
  
• To date CNA has identified over 226 companies
  supplying Product and Software solutions to the
  Digital Signage Market.

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Lotteries
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• 2007 U.S. lottery sales 23.1 billion 2007
  U.S. instant ticket sales 30.6 billion
• Lotteries are operated and regulated by national,
  state or provincial governments, and cities.
• Lottery tickets are sold at more than 240,000
  locations in North America, most of which are
  retail outlets such as convenience stores, gas
  stations and supermarkets.
• Retailers are paid a small commission on tickets
  sold, ranging from 5 to 8 percent, usually with
  bonuses for the sale of winning tickets or
  exceeding sales goals.

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Lotto

• Lottery Terminals are POS stations
• Printers
• Scanners
• Terminals
• Link to Major Lottery Venders and Manufactures
• http//www.lotteryinsider.com/vendors/index.htm
• Intralot Started up the State Arkansas in 45
  days at 1,500 locations
• Scientific Games Chip Peagler.