BENEFITS OF DIGITAL SIGNAGE

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BENEFITS OF DIGITAL SIGNAGE
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DIGITAL SIGNAGE

• Digital Signage is a form of electronic display
  that shows television programming,
  menus,information, advertising and other
  messages.
• Mainly utilize technologies such as LCD, LED,
  plasma displays or projected images to display
  content.
• Can be found in private and public environments.
• Great tool for marketing a new product and
  promoting brand awareness..
• Emerging communication technology.

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BENEFITS OF DIGITAL SIGNAGE

• Cost Effective
• Improve Sales
• Enhance branding and image
• Improve internal communication
• More attention from customers
• Dynamic
• Digital Connectivity

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COST EFFECTIVE

• Provides additional revenue for enterprising
  business owners.
• It elevates the status of certain brands,services
  or suppliers
• Can reduce the cost of traditional campaigns by
  saving money on printing and distribution.
• Digital signages in Dubai are cost-effective

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IMPROVE SALES

• Helps to create product awareness among people
• New offers and promotions can be added
  instantaneously.
• Provides quick focus among customers.

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ENHANCE BRANDING AND IMAGE

• Helps to disseminate the information
• Electronic messaging provides a high - tech look
  to the retail location
• Brand strengthening improves sales, membership
  enrollment and customer retention.

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MORE ATTENTION FROM CUSTOMERS

• Digital displays grab attention.
• Eg Traditional signs, Product displays,
  Mannequins etc
• It can leverage motion.
• Offers entertainment to the viewers in malls,
  shops etc
• Helps to communicate better
• Creates an everlasting impression.

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DYNAMIC

• Can be changed automatically.
• Easy to control and can be modified quickly.
• Combination of bright colours and displays makes
  it hard to ignore.
• Helps to deploy any content at any time from any
  location makes more dynamic

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DIGITAL CONNECTIVITY

• Can aggregate with social media content, display
  RSS feeds and weather updates along with
  advertisements.
• Creates a new avenue to customer engagement and
  feedback strategies.
• Helps customers to give feedback instantly.
• More consumers trust peer to peer communication
  than traditional advertising.
• It promotes the brand and reinforce trust.

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