SENA Partner Sales Training

1
SENAPartner Sales Training

• Oct 2005

2
Sena Overview

• Privately held company founded in July 1998
• Korea HQ in Seoul, Korea
• US HQ California Office since 2003
• US Georgia Sales Office since 2004
• Number of Employees 35 worldwide
• 2004 Revenue 7M
• Number of Ports sold to date Over 600K ports

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Products Overview

• Terminal server/device server/console access
  server
• HelloDevice Lite Series (1-port)
• HelloDevice Pro Series (1/2/4-ports, 1/4/8-ports
  for new PS)
• HelloDevice Super Series(1 port w/o PCMCIA,
  1/4/8-ports with PCMCIA)
• STS Terminal Servers (8/16-ports)
• VTS400 4-port console access server
• Application-specific Connectivity products
• IALink100, IALink100-Modbus for industrial
  devices
• Rhio10 Ethernet I/O
• Rhio232 Serial I/O for terminal servers
• Wireless products
• Parani10 Bluetooth serial adapter
• Parani100 Bluetooth A/P (connects up to 7
  Parani10s)
• LS100W 802.11b based device server
• Embedded Products
• Nemo10 The most cost effective Serial-Ethernet
  module on the market
• HD1100 DIO-Ethernet module
• Board-only products for LS/PS/SS (1-port only)

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Terminal Servers, Device Servers andConsole
Access Servers

• HelloDevice LS100
• HelloDevice PS100/200/400
• HelloDevice PS110/410/810
• HelloDevice SS100/110/400/800
• STS800/1600
• VTS400

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How Terminal Server (AKA Serial Device Server)
Works?

• Configuration1 (PC-Terminal Server)PC
  Application via Virtual COM-Port Driver or Direct
  TCP/IP ?Ethernet? Terminal Server ?RS232/422/485?
  Serial Device
• Configuration 2 (IP tunneling mode)Serial
  device ?RS232/422/485? Terminal Server ?Ethernet?
  Terminal Server ?RS232/422/485? Serial device

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HelloDevice LS100

• Attach 1 RS232 Serial device to 10BT Ethernet
• The most cost effective solution on the market
• Enable access to the serial device via
• Virtual COM port
• Raw TCP
• Configuration using Windows utility, Telnet,
  Serial console
• List price 99.00

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HelloDevice Pro Series(PS100/200/400)

• Attach 1,2,4 RS232/422/485 serial devices to 10BT
  Ethernet
• Medium security (3DES encryption, IP filtering)
• Enable access to the serial device via
• Virtual COM port
• Raw TCP/UDP
• Configuration using Windows utility, Telnet,
  Serial console
• List price
• PS100 149 (1 port)
• PS200 249 (2 ports)
• PS400 399 (4 ports)
• For new customers, new PS products
  (PS110/410/810) are always recommended

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HelloDevice Pro Series (2nd Generation
PS110/410/810)

• Attach 1, 4, 8 RS232/422/485 serial devices to
  10/100BT Ethernet
• LS functionality Security/RFC2217/Port Log
  Event Handling
• Highly secured applications (SSL, RC4 Encryption)
• Enable access to the serial devices via
• Virtual COM port with RFC2217 support (Seamless
  serial port emulation such as extra pin signal
  exchange, serial break signal, etc)
• Telnet
• Raw TCP/UDP
• Port logging/Port event handling
• Configuration using Windows utility, Telnet/SSH,
  Serial console, Web
• List price
• PS110 149 (1 port)
• PS410 399 (4 ports)
• PS810 595 (8 ports)

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HelloDevice Super Series

• Attach 1, 4, 8 RS232/422/485 serial devices to
  10/100BT Ethernet
• PSx10 functionality Customizability
• Run your own Linux application (Linux inside)
• User customizable web
• PCMCIA slots for extra storage, modem, dual
  Ethernet or Wi-Fi (except the SS100)
• Highly secured applications (SSL, RC4 Encryption)
• Enable access to the serial devices via
• Virtual COM port with RFC2217 support
• Telnet
• Raw TCP/UDP
• Port logging/Port event handling
• Configuration using Windows utility, Telnet/SSH,
  Serial console, Web, Linux shell
• List price
• SS100 299 (1 port w/o PCMCIA slot)
• SS110 399 (1 port)
• SS400 795 (4 ports)
• SS800 1195 (8 ports)

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STS Terminal Servers

• Attach 8, 16 RS232 serial devices to 10/100BT
  Ethernet
• The same functionality with the SS except the
  customizability
• PCMCIA slots for extra storage, modem, dual
  Ethernet or Wi-Fi
• Highly secured applications (SSL, RC4 Encryption)
• Enable access to the serial devices via
• Virtual COM port with RFC2217 support
• Telnet
• Raw TCP/UDP
• Port logging/Port event handling
• Configuration using Windows utility, Telnet/SSH,
  Serial console, Web
• List price
• STS800 795 (8 ports)
• STS1600 1195 (16 ports)

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VTS4004-Port Console Access Server

• Attach 4 RS232 serial consoles to 10/100BT
  Ethernet
• Windows 2003 Server Emergency Management Services
  support
• Out-of-band management through dial-in access or
  broadband network
• Supports PC cards such as ATA memory, modem and
  wired/wireless LAN card
• Enable access to the serial console via
• Telnet
• SSH
• Supports strong security protocols such as SSH,
  RADIUS, LDAP, and TACACS
• Port logging/Port event handling
• Supports Secure Clustering up to 16 slave units
• User-friendly configuration interface thru Web,
  Telnet or SSH
• List price 895

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Terminal Server Feature Comparison
LS PS100/200/400 PS110/410/810 STS SS VTS
of Serial Ports 1 1/2/4 1/4/8 8/16 1/4/8 4
Serial I/F RS232 RS232/422/485 RS232/422/485 RS232 RS232/422/485 RS232
Serial Protocol Raw TCP Raw TCP Raw UDP Raw TCP Raw UDP Telnet Raw TCP Raw UDP Telnet Raw TCP Raw UDP Telnet Telnet SSH
RFC2217 (Pin status exchange with Serial/IP) No No Yes Yes Yes No (No Serial/IP)
Encryption None 3DES SSL/RC4 SSL/3DES SSL/3DES SSH
Port Logging/Port Event Handling No No Yes Yes Yes Yes
Network I/F 10BT 10BT 10/100BT 10/100BT 10/100BT 10/100BT
User Customizability No No No No Yes Yes
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Terminal Servers Price Comparison( per port)
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Application Specific Products

• IALink100
• IALink100-Modbus
• Rhio10
• Rhio232

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IALink100

• Industrial Automation version of the PS100.
• More resistant to electronic surges.
• More suitable for DIN rail mounting.
• List price 249

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IALink100-Modbus

• MODBUS/RTU or MODBUS/ASCII to MODBUS/TCP
  converter
• Both of MODBUS/TCP master and slave mode support
• Up to 8 MODBUS/TCP masters can be connected
  simultaneously
• Up to 8 MODBUS/TCP slaves can be connected
  simultaneously
• List price 249

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Rhio 10

• Enable Digital I/O and Analog inputs
  monitored/controlled via Ethernet
• 10 BT Ethernet I/O
• 12 optically isolated digital inputs (0 24V)
• 10 digital relay outputs, Max. 220V level
• 4 channel 10-bit resolution analog inputs for
  basic data acquisition
• Basic programmable logic output functions such as
  AND, OR, NOT and Delay
• List price 299

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Rhio 232

• Attached to the serial port of a terminal server
  to enable Digital I/O and Analog inputs
  monitored/controlled
• 1 RS232 port
• 12 optically isolated digital inputs (0 24V)
• 10 digital relay outputs, Max. 220V level
• 4 channel 10-bit resolution analog inputs for
  basic data acquisition
• Basic programmable logic output functions such as
  AND, OR, NOT and Delay
• List price 249

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Wireless Products

• Parani10
• Parani100
• LS100W

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Parani10

• Bluetooth serial adapter
• RS232 serial cable replacement when used as a
  pair
• Interoperability with Bluetooth enabled PDA,
  laptops etc.
• Nominal 100m working distance, up to 1200m using
  patch antenna
• Easy to use Windows configuration tool
• List price 109

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Parani100

• Bluetooth Access Point (up to 7 points)
• Connects Bluetooth devices to 10/100 base-T
  Ethernet Network
• Supports data rate of Max. 723 Kbps with greater
  than 150m range
• Supports Bluetooth profiles for Serial Port, LAN
  Access, PAN and Dial up Networking
• Easy to use Windows configuration tool
• List price 389

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Parani10/100 Connection Architectures
Connection Architecture 1
Serial Device
Parani10
Parani10
Serial Device
Connection Architecture 2
Serial Device
Parani10
Bluetooth Enabled PC/PDA
Connection Architecture 3
Parani10
PC
Parani100
Serial Device
Parani10
Serial Device

Parani10
Serial Device
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LS100W

• Attach 1 RS232 serial device to 802.11b Wireless
  Ethernet
• 128-bit WEP
• Supports Ad-hoc mode Infrastructure mode
• Serial speed up to 115Kbps
• List price 179

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Embedded Products

• Nemo10
• HD1100
• Board-only version of LS/PS/SS

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Nemo 10

• UART interface for device communication
• 10BaseT Ethernet for network communication
• Data Rates up to 115Kbps
• Starters kit Nemo10SK (IncludesNemo10 Demo
  board)
• List price
• Nemo10 25 for qty 199, 19.95 for qty 100
• Nemo10SK 169

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HD1100

• 16 TTL input/16 TTL output ?? 10BT Ethernet
  interface
• Micro web server
• HD1100SK (Starters kit)
• HD1100 Demo board carrying HD1100
• Only required for the first time development
• List price
• HD1100 119
• HD1100SK 169

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Board-only version of LS/PS/SS

• LS100B
• Board-only version of the LS100
• List price 69
• PS100B
• Board-only version of the PS100
• List price 119
• SS100B
• Board-only version of the SS100
• List price 269

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Software Products

• Hello Device Manager
• Serial IP
• TTYD/VTTY
• HD UniversalComm

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Hello Device Manager

• Windows utility program to probe configure Sena
  products on the network even their IP addresses
  were not set correctly

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Serial IP

• Com-port redirector for Windows O/S
• Windows 98/ME/2000/NT/XP
• Special Version of Serial IP for SenaProducts

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VTTY

• Virtual COM-port driver for Linux

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HD UniversalComm

• Utility tool to test Serial Device Server
  Communications (Windows Based Utility)

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Summary
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Product Categories

• Terminal Servers, Serial Device Servers and
  Console Access Servers
• Terminal Servers/Device Servers
• LS100, PS100/200/400, PS110/410/810,
  SS100/110/400/800, STS800/1600
• Console Access Server
• VTS400
• Application Specific Servers
• IALink100, IALink100-Modbus, Rhio10/232
• Wireless Device Servers
• Parani10, Parani100, LS100W
• Embedded Device Servers
• Nemo10, HD1100, LS100B/PS100B/SS100B
• Software Products
• Serial IP, VTTY, HD Manager, HD1x00 configuration
  utility, HD UniversalComm

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Typical Applications

• IT/Telco such as PBX/Router/DSLAM remote
  management
• POS/Retail
• Industrial Automations
• Building Automation/Hospitality such as Access
  Control
• Home Automation
• Medical Automation
• Gaming Industry, Etc.