HTC????????

1
??????????
HTC????????
M014620809 ??? M014620003 ??? M014620802
??? M014620805 ???
1
2
??

•  HTC????3
•  HTC?????16
•  HTC?????????????28
•  HTC???????39
•  ????????49

3

• ????

4
HTC ????

• ????????????(HTC Corporation 2008?6?,?????????Hig
  h Tech Computer Corporation???HTC
  Corporation?),????HTC????,??????????????,???1997?5
  ?15?,???????????,???????????????,??????????HTC
  ,??????Windows Mobile?????????,??Windows
  Mobile?????????? ?
• ??Google???Android??????,???????????,2011?4???????
  ????

5
????

• ??? ???

• ?????????????????HTC??????????????
• 1997????????????HTC,?????????????????

6
????
?? ???

• ????????????????????????
• 1997??2004???????????2004??2005??????????
• ????????????????????????????,?????????????????????
  ???????

7

????

• ??? ???

• ???????HTC???,?1997?????????????
• ????????????????,?????,HTC ????????????????

8
????

• ???1997?5?15?,??????????????,????(?????????????)
  ????(????????)????(?????????)??????? HTC
  ?????????????PDA (Personal Digital Assistants)
  ?????????????HP???iPAQ???????????PDA???????,??????
  ????PDA????,???????HP?Dell?

9
????

• ????????????,????????????
• ????????????,????????????
• ???Windows Mobile ?????
• 2002???????????????Smartphone?2002
• ????????,????????????,???
• ??????????,??????????????
• ???,?????????????????????
• ???????????,2006?6?????????
• ???HTC??????,????????????,
• ???????????????,?????????
• ???

10
???????

• HTC???1997?,??????????OEM????
• ????,?????????????????,???
• ??????
• 2006???HTC??,?????????????,HTC
• ????????Android ? Windows Phone??????
• ??????????
• HTC??????????????,?????????
• ????????????,??????????HTC?
• ??????????????????,???????
• ???????????????
• HTC?????????????,??????????
• ???HTC????

11
????

• 1997?05????????
• 1998?07????????
• 2001?07???????????????????
• 2002?03??????????????????
• 2005?02???232?,????????,???????
• 2005?11?????????
• 2006?04????1020?,????16?????????????????
• 2006?07?????????
• 2007?11????34????????????,??Android????????
• 2010?02???????Fast Company?????50???????,??????
  31??
• 2011?02?????????????????????,??2011???????????
• 2011?10???????????(?98?),?????????????

12
HTC???

• 1. ???????
• - HTC????????????????????????????????????????,
  ?????????????
• 2. ????????????
• - HTC?????????????????????????,?HTC???????????
  ??????????????
• - HTC????????,????????????????,????????????,???
  ???????????????

13
HTC???

• 3.?????????
• - HTC?Google, Microsoft ?? Qualcomm???????????
  ???????????,????????????????,????????????????????
  ????,HTC?????????????????????????,????????????
• 4. ??????????????
• - HTC????????????????????????????,????????????
  ?,??????????????????????????????????????????????,?
  ???????HTC????,?????????????

14
HTC???

• 5. HTC?????????????
• 1999 ?????????????
• 2000 ??Microsoft??????? Compaq iPAQ
• 2002 ??Microsoft??????????? XDA, MDA and PPC
• 2002 ????Stinger?????Microsoft Powered ?????
  the SPV
• 2002 ???? 2.8 ? TFT ????? LCD ??? O2
  XDA/T-Mobile Germany MDA/T- Mobile PPC Phone
• 2004 ???? Microsoft ??????? SDA/SDA Music

15
HTC???

• 2005 ???? Microsoft 3G ?? PPC-6700 (Sprint) and
  XV6700 (Verizon)
• 2005 ???? Microsoft Windows Mobile 5.0 ???? HTC
  Universal
• 2005 ?????? UMTS PDA
• 2006 ?????? Microsoft Windows Mobile ????? UMTS
  3G PDA?? Cingular 8525
• 2007 ??????????????????Windows Mobile 6 ?????
  HTC Touch
• 2008 ??????Android???????? T-Mobile G1
• 2008 ??????????GSM / WiMAX ??????? HTC Max 4G

16
HTC???

• 2009 ??????HTC Sense????? HTC Hero
• 2010 ?Sprint?????? 4G ????? HTC EVO 4G
• 2011 ?Verizon? ATT??????4G LTE????? HTC
  Thunderbolt ? HTC Vivid
• 2011 ??????Beats Audio?????????? HTC Rezound
• 2012 ?????? f2.0 ??????? - HTC One X ? S
• 2012 ?? 4G LTE Windows Phone - HTC TITAN II
• 2012 ?????? 1080 ??????? - HTC DROID DNA

17

• HTC????

18
HTC????

• HTC-???
• ????????
• ????????,??????,???????????????
• ????????????????????,?????????????????

19
HTC????

• ????????????,??????????????????,????????????????
• ???,??????????,??????????,????????????????,??????
  ??,??????,??????
• ?????????,????????????,?????????????

20
???????????

• 2011?,?????????????
• ??????,????????
• ???????,??????,???????,???????
• ???????,??????????

21
???????????

• ?????
• ????????????
• ?????????????
• ?????????,?????????

22
?????????????

• ???????230??,?????9???,
• ????????????????,???????????????
• ????????????,???????????????????

23
?????????????

• ????
• ??????(??)??(??)??????????????,????????????????
• ????????,??????
• ??HTC One???,????????????Beats???

24
?????????????

• ????
• ?????????????,?????
• ???????????????
• ?????????????,?????????,???????
• ????????????????

25
???????????????

• ????,HTC??PDA???????????????????,?????????,???????
  ??????
• ???????????????,HTC??????????????????,????????????
  ??????I'm the ONE you've been waiting
  for????????????

26
???????????????

• ???????????????????,??????????????,??????
• HTC?????????,?????????,?????????????
• ?????????LUXGEN???????,???????????????????????

27
????????????

• ??????????????????,????????????
• ???????????????,??????????????
• ???????,??????????????,????????

28
????????????

• ????????????,???????????,?????????????????
• HTC One??????,?????????????????,???????????????

29
HTC?????????????
30
??????????
??????2012.12.272012.28 ???????????? ??????150
1?
31
2012??????????(????)
2012 ??? 2012 ??? () 2011 ??? 2011 ??? ()
??Samsung 384,631.2 22.0 315,052.2 17.7
???Nokia 333,938.0 19.1 422,478.3 23.8
??Apple 130,133.2 7.5 89,263.2 5.0
??ZTE 67,344.4 3.9 56,881.8 3.2
LG 58,015.9 3.3 86,370.9 4.9
??Huawei 47,288.3 2.7 40,663.4 2.3
TCL?? 37,176.6 2.1 34,037.5 1.9
RIM 34,210.3 2.0 51,541.9 2.9
????Motorola 33,916.3 1.9 40,269.1 2.3
???HTC 32,121.8 1.8 43,266.9 2.4
?? 587399.6 33.6 595886.9 33.6
?? 1,746,175.6 100.0 1,775,712.0 100.0
???? Gartner (2013?2?)
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??????????????
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HTC???????

1. ?????
2. ????????
3. SAMSUNG???
4. ???????SAMSNUG
5. ????????????
6. HTC????????
7. ???????
8. ?Facebook???????
9. ??????????
10. HTC??????

34
???????????????
35
HTC??????????

• ??SAMSUNG??HTC?????????????,SAMSUNG?? (1)??????
  (2)?????? (3)??????,???????HTC,???????????HTC?????
  ??????

36
HTC??????????

• ??????
• ??Apple?????,HTC?SAMSUNG???????,?HTC?????SAM
  SNUG?Apple?????????,?????????????????????,?HTC????
  ???????,????HTC One????????????????????

37
HTC??????????

• 2. ????????
• HTC???????,?????????,?????????????????????Noki
  a,???????Apple???????,????????????

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HTC??????????

• 3. ???????
• ???Apple??iphone?SAMSUNG?Galaxy??,HTC?????????
  ?????,??????????HTC,??????????????,???????????????
  ????

39

• ??HTC??????????,???????,????????????,??????????HT
  C First?Facebook????????????????????????HTC???????
  ,?????????????,?????????,??HTC???????

40

• HTC???????

41
HTC???????

• ?????????,?????2???
• 1.???????
• ????????,??????????
• ???
• 2.????
• ??????,????

42
1. ????????,?????????????

• ??2011??????,??????????????????????,??iPhone 4S???
  GALAXY Note?
• ???????,HTC?????????51????????????????????

43
1. ????????,?????????????

• ??????????????,??HTC???????,?HTC?????????????????
• ??????,????????????,??????????,???????????????

44
1. ????????,?????????????

• ??,?2012???,HTC????????????,??????????????
• ?HTC One X?HTC Butterfly(???),2012????????????????
  ???iPhone???Galaxy????????????

45
1. ????????,?????????????

• ??2013?,???HTC New One,????????????,???????????,??
  ????????????????
• ????,HTC?????????????????,??????????????

46
2.??????,????

• ??????,?????,????????????????,????,??,????????,???
  ?????????
• ??,??????????????????,???????????

47
2.??????,????

• ?????????????????,???,?????????,???,????????????,?
  ????
• ??,?????????,?????????,?????????????

48
2.??????,????

• ????,??5?28??????????,?????????HTC New
  One?????Galaxy S4??,???????????????!
• ??,??????HTC,?????????????????????,??????????????
  ???????????

49
2.??????,????

• ????,???????????????????,?????????????????????????
  
• ? ???????
• ?????????,??????(????)???,???????????,???????????
  ???,??????????????,????????

50

• HTC????????

51
HTC????????

• HTC?????????,???????????????,?????????????????????
  ,??????????????,??????????????,???????????

52
HTC????????

• ????? HTC One ?????,?????????????This is the
  One??????,?? HTC One ????????????
• ????,???????,??????? HTC One,???????????????????,?
  ???????? Desire ??????,??????????

53
HTC????????

• ??????????,??????????? 20 ? 30 ????,?????? 2007
  ??????????????????,????????????????
• ?????????????????,??????????????????,?????????????
  ?????????,???????????

54
HTC????????

• ??,HTC?????????,??????,???????????????????????,???
  ?????????????,???? HTC ??,?HTC?????????????????

55
????

• HTC ????http//www.htc.com
• ?????,HTC ?????? 23
• http//chinese.vr-zone.com/62632/htc-april-rev
  enue-ups-23-percent-q2-outlook-promising-05092013/
  
• ????-?????????? ???????HTC
• http//www.gvm.com.tw/webonly_content_479_1.ht
  ml
• ???? 494? -4???,??????
• http//www.cw.com.tw/article/article.action?id
  5031719
• ?????? 2011??????????HTC One????,??S4
• http//www.sogi.com.tw/newforum/article_list.a
  spx?topic_ID6209636
• HTC 2011??????
• http//tw-investors.htc.com/phoenix.zhtml?c25
  1354pirol-reportsAnnual
• ????-?? HTC ????,????????????

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? ? ? ?

• Thanks for your attention !