Marketing Your Program

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MarketingYour Program
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Marketing Portfolio Overview

• Tools to help you
• Keep your catering offer updated a minimum of
  once per year
• Communicate effectively with current and
  potential catering customers
• Provide both hard copy and electronic
  communication tools
• Customize to meet your location specific needs
  while leveraging efficiencies from nationally
  supported tools

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Brochure series to fit your menu needs
Tri-fold brochure menu intended for smaller menus
New 6x9 Folder Booklet menu provides expandable
space for more extensive menu needs
Quad-fold brochure menu provides space for
slightly expanded menu
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Organize your custom communication package
6x9 folder holds ½ size inserts/brochure pages
9x12 folder holds up to letter sized documents
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Customizable insert paper
Create custom menu inserts, mailers, and flyers
Half size insert paper
Letter size insert paper
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Seasonal menu inserts
Inserts for each season to provide seasonal
marketing and menu offers available in half-size
and full size
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Electronic communication templates
Get the word out electronically by creating
customized Word or PDF brochures and marketing
flyers for email distribution
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Eliciting feedback
Comment card series and in-house survey tool
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Staying connected with event hosts
Just Ask! Cards help event hosts find the right
person for any additional needs
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Introduce customers to your latest and greatest
Invite customers to learn about your latest
catering menus and presentations
4x6 note pads assist in marketing the program to
key customers great for open houses
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Labels for custom packaging needs
3 round labels
1 7/8 square labels
Sodexho menu graphics compatible label sheets
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Your Health Your Way Catering marketing resources
Market healthful attributes of menu offers at the
customer level
Customizable tri-fold brochures
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Simply to Catering marketing resources
9x12 Simply to Go folders hold customized set of
marketing collateral
Series includes customizable brochures, coupon
flyers, post cards, note cards, and insert paper
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Ordering materials from Sodexo Print Management

• Catering portfolio catalog provides an overview
  and pricing for each item in the portfolio
• Includes
• Flavor catering collection
• Your Health Your Way
• Simply to Go

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Ordering materials from Sodexo Print Management

• All items can be ordered online at the SPM
  website
• Customizable materials can be created in two ways
• Using online customization process
• By emailing copy to SPM design team for layout
• SPM team can create other custom pieces as
  required
• Additional layout cost based on job requirements