Title: affiliate marketing tips for beginners
1(No Transcript)
2Wh t is ffili te m keting?
A liate Marketing for Beginners 7 Steps to
Success
Afiliate marketing is when you promote other
companies products. When someone buys through
your afiliate link, you get a commission. As an
afiliate, youre a salesperson for the company.
You help to make a sale, the company rewards
you. The best thing about afiliate marketing is
that you can do it at scale. A typical
salesperson only sells products from one company.
As an afiliate marketer, you can promote
products from many different companies and earn
commissions from all of them. How does ffili te
m keting wo k? The merchant gives each afiliate a
unique link so they can track who was responsible
for a sale. The link will usually look something
like this
- When someone clicks that link, a small file
called a cookie gets stored on their device. - An afiliate cookie does two things
- It helps the merchant attribute the sale back to
the right person - It (usually) holds an expiration date, so you get
paid even if the buyer delays their purchase. - Heres an example of how this works.
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3A liate Marketing for Beginners 7 Steps to
Success Imagine that a reader visits your post
about the best winter jackets. They click on one
of your afiliate links, leading them to a product
on Amazon. But they realized they have to pick
up their daughter from school. So they leave
their house, pick up their daughter, have
dinner, and then finally go back to Amazon where
they find the product again. Since theyre
already shopping on Amazon, they decide to
purchase some ski gear too. Heres the good
news. Earlier, they clicked on your afiliate link
and a cookie was stored on their device. Because
Amazon has a 24-hour cookie duration, you get
compensated for both the winter jacket and ski
geareven though you didnt promote the
latter. How m ch money c n I m ke s n ffili te
m kete ? The simple answer is that there is no
limit. It depends on your niche and the amount of
work you put in. The most successful afiliate
marketers make six or seven figures a month. For
example, Pat Flynn from Smart Passive Income made
over 100,000 in afiliate commissions in
December 2017.
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4A liate Marketing for Beginners 7 Steps to
Success
Ryan Robinson, another afiliate marketer,
reported over 19,000 in afiliate revenue in
October 2019. Another successful afiliate
websiteThe Wirecuttermade an estimated 10
million in revenue, and was eventually sold to
the New York Times for 30 million. Keep in mind
though that these people have done an excellent
job building their brand. Its taken them years
of hard work to reach this level. If youre just
starting out, your checks might look more like
this for a while
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5A liate Marketing for Beginners 7 Steps to
Success
You need to manage your expectations. You wont
earn the big bucks right off the bat, but dont
let this discourage you. The success of others
tells you that with hard work, time, and the
right knowledge, you too can potentially reach
those levels. How to get st ted with ffili te
m keting Follow these seven simple steps.
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6- A liate Marketing for Beginners 7 Steps to
Success - Decide on a platform
- Choose your niche
- Find affiliate programs to join
- Create great content
- Drive traffic to your affiliate site
- Get clicks on your affiliate links
- Convert clicks to sales
- Step 1 Decide on pl tfo m
- Theoretically, you can do afiliate marketing on
any platform. Even Instagram works.
However, its much easier to build an audience
and increase your afiliate sales via one of two
channels a blog or YouTube channel. Starting a
blog today is relatively easy and cheap. There
are plenty of tutorials online that teach you
how to get started. The best part? Itll likely
only cost you a few dollars per month. Once
your site is up, optimize it for search engines
so that you have a better chance of ranking.
From there, youre free to add afiliate links in
your content. (There is an art to doing this,
which well cover later in this guide.)
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7A liate Marketing for Beginners 7 Steps to
Success The other platform is YouTube. Creating
and uploading content to YouTube is free, which
makes it ideal for many people. Optimize your
videos for SEO, and include afiliate links in
your description.
One of my favorite examples is on BookTube, where
various YouTubers review books Note that youll
need to disclose the fact that youre including
afiliate links. The Federal Trade Commissions
(FTC) requires you to be transparent when
receiving income from an endorsement. If youre
using a blog, create a standalone page, or
include it in the footer of your website like
this
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8A liate Marketing for Beginners 7 Steps to
Success
If youre doing it on YouTube, include it in your
description
Now, youll likely get more clicks from a blog
than a YouTube video. For that reason, most of
the examples going forward will be for a
blog. Step 2 Choose yo niche Lets be honest
if youre starting a blog today, youre facing a
ton of competition. Statista estimates that the
number of bloggers in the U.S will reach 31.7
million by 2020. To stand the best chance of
success, niche down. Choose a topic that focuses
on a specific category. For example, the topic of
food is an enormous category. Rather than
tackling that, try something more specific, like
grilling food.
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9A liate Marketing for Beginners 7 Steps to
Success Keeping your topics tight can help you
build a more focused audience and potentially
help you rank higher in search engines. Thats
what I did when I built my first site. Instead of
talking about dance or hip hop, I decided to
limit myself to just breakdancing. Despite not
knowing anything about SEO back then, I managed
to rank for a few key terms and generate 3,000
organic visits per month.
Later on, as you cover the bulk of this category
and build trafic to these pages, you can expand
into other areas. Now, if youre going to be the
main content creator, choose something youre
interested in. Many afiliate sites die due to a
lack of consistency. So at the very least, if
youre passionate about a topic, youll find it
much easier to press on when the going gets
tough. Dont worry if youre not an expert in
the field. As Gary Vaynerchuk puts it, document,
dont create. Documenting what youve learned
can make great content and attract people who
are interested in following your progress. If
youre outsourcing the content, then its better
to work with seasoned experts in the niche.
Experts can help you create high-quality,
trustworthy work, which can lead to more trafic,
engaged visitors, and more afiliate sales.
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10A liate Marketing for Beginners 7 Steps to
Success Step 3 Find ffili te p og ms to
join There are three types of afiliate programs
to choose from. . High-p ying, low-vol me ffili
te p og ms These are afiliate programs for niche
products with high payouts. For example,
ConvertKits afiliate program pays almost 700
per month if you send just 80 customers their
way. However, as they sell CRM software for small
business owners, theres a limited pool of
buyers.
There also tends to be more competition for
programs with high commissions. Since youre
probably just starting, itll be quite
challenging to make a meaningful amount of money
competing against skilled marketers with deep
pockets. B. Low-p ying, high-vol me ffili te p
og ms These are afiliate programs for products
with low payouts but mass appeal.
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11A liate Marketing for Beginners 7 Steps to
Success For example, take PS4 games. Lots of
people play PS4, but the average cost of a game
is only around 50, and afiliate commissions are
usually in the single digits. This means youll
earn 23 per sale if youre lucky.
The redeeming quality of these types of programs
is that they usually offer tons of products to
sell. Take Amazons afiliate program, for
example. You can earn up to 10 commissions on
almost anything Amazon sells. The other good
thing is that you often get commissions on the
entire value of the purchase rather than just
the product you recommended. To make these types
of afiliate programs pay, youll need lots of
trafic. C. High-p ying, high-vol me ffili te p
og ms These are afiliate programs for products
with mass appeal, which also pay high
commissions. One example is credit
cards. Everyone needs a credit card, and most
people stay with the company for years
(sometimes even decades!)
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12A liate Marketing for Beginners 7 Steps to
Success The downside of these types of products
is that they attract afiliate marketers with lots
of expertise and deep pockets. Some also use
spammy tactics that you just cant compete
with. And since this is a tutorial for
beginners, I wont go any deeper into this.
Just be aware that these programs exist. How to
decide which ffili te p og This depends on your
niche and level of expertise.
ms to join
If youre targeting consumers, youll likely go
with the second model of low commissions and
higher sales volume. If youre going after a
business audience, youll likely go for the first
model high-paying and low volume. The most
popular programs here are for software and web
hosting- related products.
The best way to find these afiliate programs is
with a Google search.
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13A liate Marketing for Beginners 7 Steps to
Success
Alternatively, enter a competing afiliate site
into Ahrefs Site Explorer and go to the Linked
domains report. For example, I know that Pat
Flynn promotes a number of software products on
his website, Smart Passive Income. Eyeballing
the Linked domains report shows that Pat links
to Aweber pretty often.
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14A liate Marketing for Beginners 7 Steps to
Success
Clicking the Links from target caret reveals
that Pat is an afiliate.
It only takes a quick Google search to find an
application form for this program. However, if
there is a product youd really like to promote
without a public afiliate program, reach out to
the company and ask if they would be willing to
build an afiliate relationship with you. Step
4 C e te g e t content If you want your
afiliate site to succeed, you need to create
high-quality content where your afiliate links
fit naturally.
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15A liate Marketing for Beginners 7 Steps to
Success Heres an example. Tim Ferriss
interviewed 100 famous people and asked them
this question Wh t p ch se of 100 o less h s
most positively imp cted yo life in the l st six
months (o in ecent memo y)? He published the
answers in a blog post and included afiliate
links to the products mentioned
Judging by the comments, his fans loved it. This
is what you have to emulate when creating content
for your afiliate site. Dont just blindly
curate products from Amazons best sellers. Go
the extra mile to make sure your content solves
the visitors problem. How? If youre doing
reviews, actually purchase the product and test
it. This is what the Wirecutter did, which
explains their success.
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16A liate Marketing for Beginners 7 Steps to
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If you dont have money to buy every single
product, you can always start with what you have
at home. For example, if you had a tech blog, you
could create reviews on the gadgets you
own. Step 5 D ive t ffic to yo ffili te
site Youve created great content. The next step
is to get more people to read it, so they will
click on your afiliate links. Here are three
trafic strategies to consider . P id
t ffic This is where you pay for trafic to your
site. You can do this using PPC ads. The
advantage of paid trafic is that the moment you
start paying, you get trafic. However, there are
some downsides. First, running ads will dig into
your profits. Its quite normal for advertisers
to lose money before they make it if they ever
do.
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17A liate Marketing for Beginners 7 Steps to
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You need to be realistic about how long it takes
to optimize a paid trafic campaign. Secondly,
once you stop paying for ads, your trafic will
stop. Generally speaking, ads are a great trafic
strategy if youre part of a high-paying
afiliate program and can make the numbers
work. But if youre completely new to paid
marketing and have no marketing budget (or are
working with lower commission programs like
Amazon Associates), then it might not be such a
great idea. B. Se ch engine optimi tion
(SEO) SEO is the practice of optimizing pages to
rank high in search engines like Google. For as
long as you can rank high in the search engines
for your target keywords, youll get consistent
and passive trafic. On the most basic level, SEO
is about
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18A liate Marketing for Beginners 7 Steps to
Success Understanding what your target customers
are searching for Creating content around those
topics (blog posts, product pages, etc.) Taking
care of the technical stuff to push these pages
higher in the search engines (which includes
link building). Learn the basics in this
video https/ www.youtube.com/watch?vDvwS7cV9Gm
Q C. B ild n em il list Email lists allow you to
communicate with your readers anytime. Use them
to tell fans about new content and keep them
coming back to your site for more. This leads to
more afiliate clicks and sales. You can even
send afiliate email promotions to your list
directly
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19A liate Marketing for Beginners 7 Steps to
Success
To build an email list, you need to persuade the
readers on your site to sign up. That means
offering something valuable. At Ahrefs, we show
a slide-in box at the end of every article
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20A liate Marketing for Beginners 7 Steps to
Success
Some websites like Gear Patrol also have a
subscribe link on their navigation bar
But there are plenty of ways to do this. You can
also offer a free eBook, an email course,
etc. All you need is some creativity. Step 6
Get clicks on yo ffili te links Just because you
have an amazing piece of content doesnt mean
people will click on your afiliate links. There
are a few things you need to consider.
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21A liate Marketing for Beginners 7 Steps to
Success . Link pl cement If all your afiliate
links are at the bottom of the page where people
rarely scroll, clicks will be few and far
between. On the other hand, make every other
word a link in your introduction, and your
content will look spammy. You need to balance
link placement with the other factors below. B.
Context Lets say you were writing an article on
the best kitchen knives for under 50. Your
introduction probably shouldnt look like
this Tod y, Im eviewing the best chef
knives. The links look out of context and spammy.
This would make more sense Tod y, Im eviewing
th ee diffe ent chef knives yo c n b y on m on
fo nde 50. These e, p od ct n me 1, p od ct
n me 2, nd p od ct n me 3 C. C llo ts Using
callouts like buttons, tables, and boxes can help
attract your readers attention and make the
post more skimmable. For example, the Wirecutter
uses eye-catching boxes with product links
anytime they share a top pick.
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22A liate Marketing for Beginners 7 Steps to
Success
PC Mag takes a different approach and uses a
comparison table with buttons
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23A liate Marketing for Beginners 7 Steps to
Success
Step 7 Conve t clicks to s les In afiliate
marketing, two conversions need to take place for
you to make money. The first conversion is the
click to the product page. Youre 100 in
control of this action. Use the tactics above to
improve your chances of getting that click. The
second conversion is the visitor purchasing the
product. In the case of afiliate marketing, the
merchant controls the checkout, and their
conversion rates are out of your control. The
trick is to play the game to your advantage and
look for merchants with programs that convert
well. Here are a few ways to find them . P
blic income epo ts
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24A liate Marketing for Beginners 7 Steps to
Success If people are making decent money from
an afiliate program, then its likely that the
product converts well. How do you know if people
are making money? Look at public income reports
where bloggers publicly reveal how much money
theyre making from their afiliate deals. You
can find these reports on Google. For example,
if you search for income report amazon
afiliate, youll see a few blog posts showing
how bloggers have made money from Amazon
Afiliates.
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25A liate Marketing for Beginners 7 Steps to
Success Looks like one blogger made 7,300 in a
single month from Amazon commissions.
- If youre in the same space, you can also take a
look at where her other afiliate income comes
from, and potentially promote the same products. - sk q estions
- If there isnt much information available about
an afiliate program you want to join, sign up
and ask questions. - For example, you might want to find out what
their average conversion rates are, or a
ballpark figure of their top earners monthly
commissions. - This can help you figure out if the afiliate
program is worth promoting. - se yo int ition
- Sometimes, its best to go with your gut feeling.
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26A liate Marketing for Beginners 7 Steps to
Success If the program or product youre
checking out feels off, or if you would
personally never recommend the product to a
friend or family member, then dont promote
it. Fin l tho ghts No afiliate marketing wheels
were reinvented here. These are the fundamentals,
and applying them will get you off on the right
foot. Just dont expect life-changing income or
the freedom to quit your 95 overnight. Afiliate
marketing takes time. Focus first on making your
first afiliate sale. As your site grows, set new
goals, and continue experimenting. This is how
to build up a site that eventually generates a
decent income. If you're ready to fire your job
and become your own boss just click here and
take action SOURCE- ahrefs
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27THANK YOU
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