ICOM

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ICOM
Explore the Nordic Countries! Opening Pirjo von
Hertzen Chairman of the Board Incognito Oy
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B2B MONITOR IN BRIEF

• ICOM Nordic has made B2B survey in order to study
  how far and well the idea of brand management is
  adopted among Nordic business-to-business
  marketers.
• The target group was the biggest companies in
  Finland, Denmark, Sweden and Norway. The
  interviews were made by phone or e-mail.
• ICOM Nordic received more than 200 answers and
  they were given by marketing or communications
  management of the companies.
• B2B Monitor has been developed to be used as an
  analytical tool in creating integrated branding
  strategies and marcomms mix in the Nordic market.

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IMPORTANCE OF BRAND MANAGEMENT IN THE COMPANY
N224
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ADVANTAGES OF BRAND MANAGEMENT IN B2B COMPANIES
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MARKETING TOOLS
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IMPLEMENTATION OF BRAND ON A NORDIC LEVEL
N200
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ICOM
For more information WWW.ICOMNORDIC.COM
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MOTHER OF MINE
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Tervetuloa Välkommen Welcome!