Doing Business in the eLearning Arena

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Doing Business in the eLearning Arena
Technology Perspective
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Whats for today ?

• Who is Arel ?
• e-Learning Standards
• Live or On-Demand?
• Video or not?
• Technologies to notice
• Summary

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About Arel

• Founded 1988
• NASDAQ (1994) symbol ARLC
• IDL and e-Learning technology provider since 1997
• Established USA subsidiary, Arel Inc. Feb. 1998
• Acquired W2COM, IDL solutions provider, Aug. 2000

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Key Customers - Corporate

• Lucent Technologies
• ATT Wireless
• Volkswagen of America
• BMW
• CARS Canada
• Shoppers
• NationsBank
• Royal Bank of Canada

• First Union Bank
• Toronto Dominion Bank
• Royal Bank of Scotland
• CIBC
• Anheuser Busch
• Owens Corning
• Charles A. Hayes
• Amway

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Key Customers - Public Education

• Public
• State of Texas
• Texas Technical College
• State of Ohio

• Education
• Kellogg Community College
• Washington University
• Bob Jones University
• Aquinas College

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Arel IDEAL e-Learning Suite
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Arel IDL Financial Performance
Revenue ( million)
CAGR 333

• Arel became profitable in Q1 1999

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Major E-TrainingComponents
Content
E-Training Technology
Network Infrastructure
Services
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U.S. Internet-Based Training Market Growth By
Market Segment
Revenue ( billion)
(Source International Data Corporation, 2000)
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e-Learning standards
SCORM

• Are standards forming ?
• Standards for what ?
• Which standard is complete ?
• Which will win ?
• Is it good for me ?

IMS
AICC
IEEE
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What is included in an e-Learning solution suite
?
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Integrated solution and standards
SCORM

• Standards are coming
• But slowly
• There is no standard content now
• Integrating technologies is expensive
• Go for integrated and demand standards

IMS
AICC
IEEE
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Live or On-Demand?

• Raise hand to ask the expert now!
• Live - Interact with others
• Live effective, engaging, immediate feedback
• On Demand any time, whenever I want
• New - Traceable Interactive On-Demand
• Immediately ready On-Demand
• MIX !

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To video or not to video?

• No question about its effectiveness !
• Is bandwidth available? Is it coming?
• Implementation organization-wide
• The business perspective
• for technology providers
• for service providers and operators
• Pricing perspective

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Total U.S. Revenues for IDL Comparison by Sector
Million
Source Frost Sullivan, 2001
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Broadband focus
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To video or not to video?

• No question about its effectiveness !
• Is bandwidth available? Is it coming?
• Implementation organization-wide
• The business perspective
• for technology providers
• for service providers and operators
• Pricing perspective
• VIDEO !

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Terrestrial networks and video conference
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Unicastany network enabled networks
Scaleable
Robust
Bandwidth friendly
Load balanced
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Technologies to notice
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What creates a valid business case? a feeling
of value