The Guardian Jobs

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The Guardian Jobs
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April 2004 Guardian relaunches Guardian Jobs site
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How is the new Guardian Jobs different?

• IMPROVED FUNCTIONALITY
• Intelligent service
• Faster searching
• Keyword searches link to relevant section
• Categorised search results
• PDF application forms
• Jobmatching
• Submit your profile, get emailed job alerts
• The user stays in control

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The brief
To make visitors to the Guardian website consider
using the new Guardian Jobs site
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(No Transcript)
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Creative
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Results

• Searchable banners delivered 75 of all direct
  responses
• Ads drove 23,000 tracked responses
• 20 increase in visitors April June