Buckeye Main Street Program 20072010 Strategic Plan

1
Buckeye Main Street Program2007-2010 Strategic
Plan

• Goal Improve Downtowns image to spur
  investment and help brand it as a destination.
• Strategies (Current to 2010)
• Work with the Town to implement economic
  development plan that creates and attracts
  appropriate mix of uses for Downtown
• Sustain and expand the loan and grant program
• Actively market the brand within 100 mile radius
• Create effective venues for distributing
  information regarding the Downtown and its many
  attractions and amenities
• Monitor the perception of safety related to
  Downtown.

2
Objectives for 2008

• Review and update the Economic Impact Study
  currently being conducted by the Arizona
  Department of Commerce
• Assist the Town in a building and business
  inventory
• Define guidelines for the revolving loan program
  and have eleven business participate
• Develop a recruitment-marketing piece or slick
  specific to Downtown to assist the Town with
  Economic development efforts
• Finalize Downtowns brand (logo, tagline,
  colors) and incorporate in all advertising
• Continue to evaluate the web site and monitor
  effectiveness
• Investigate promotional opportunities using Cox
  Cable
• Continue to enhance the seasonal banner program
• Continue to support and expand marketing
  activities
• Partner with the Chamber and local SBDC and host
  a workshop targeted at improving the visual
  elements of Downtown Businesses.

3
Goal Work with the Town and Business Owners to
maintain Downtown in pristine condition to help
foster a stronger sense of pride in the area.

• Strategies (Current to 2009)
• Improve the overall cleanliness of Downtown
• Improve the aesthetic beauty of Downtown and its
  amenities
• Work with the Town in the development and
  implementation of a Master Streetscape Plan for
  Downtown
• Work with the property owners to improve the dirt
  lots within the Downtown area
• Sustain and expand the façade improvement program
  so that the majority of the buildings in Downtown
  have been improved.

4
Objectives for 2008

• Work with the Clean Sweep promotion and look for
  ways to expand upon it.
• Develop a campaign or promotion for improving the
  vacant storefronts in the Downtown.
• Target 11 facades in the Downtown that have or
  are going to request grants from the Design
  Assistance program (Fast Trac Grants.)

5
Goal Effectively communicate the vision for
Downtown to build consensus and cooperation among
stakeholders, partner organizations and the
community.

• Strategies (Current to 2010)
• Develop consistent monthly venues for
  communicating with stakeholders and partners
• Implement a public relations plan that, on a
  bi-monthly basis, interfaces with the community
• Recognize outstanding improvements in Downtown
  through local, state and National Venues.
• Objectives 2008
• Produce and distribute a quarterly newsletter
• Host an Annual Meeting
• Explore wary to use the web presence as a
  internal communications tool
• Develop a business/property owner welcome package
  and program.

6
Goal Improve the overall organizational
structure to build accountability and stronger
creditability as the advocate and voice for
Downtown.

• Strategies (Current to 2010)
• Enhance the overall professional aspects of the
  Board Management process and maintain compliance
  with all legal aspects of the Organization
• Sustain a viable and effective Board of Directors
• Sustain and monitor the overall committee
  structure to assist in engaging stakeholders and
  partners in the various activities and projects
  of the Program.

7
Objectives 2008

• Enhance the effectiveness of the 501 C3
• Revise, update and approve any necessary changes
  to the by-laws
• Establish annual budgeting process
• Establish and Executive Committee
• Maintain good standing as a Arizona State Main
  Street community
• Develop policies and procedures for the Committee
  framework
• Develop a policy manual
• Implement an effective Board recruitment plan to
  support Board leadership
• Develop volunteer recruitment strategy.

8
Goal Develop a funding plan to insure adequate
resources for supporting Main Streets projects
and activities.

• Strategies (Current to 2010)
• Increase memberships financial support for the
  program
• Leverage Revitalization Funds
• Objectives 2008
• Re-design the membership brochure
• Develop a tier plan of membership
• Update the database to ensure it is current and
  has accurate information on all potential
  supporters
• Develop a membership package and timeline for the
  membership drive
• Identify uses for Revitalization Funds and
  develop implementation plan.

9
Goal Advocate for the development of the
Downtown as the core of the community and central
destination for locals and visitors alike by
creating a unique and attractive area that is
pedestrian friendly, active and fun.

• Strategies (Current to 2009)
• Work with the Town to create a community focus
  element this may include a location for events
  and community gatherings
• In cooperation with the Town anchor City Hall
  Downtown
• Establish an annual Downtown Calendar of
  Activities
• Work with the Town in the development and
  adoption of Design Guidelines for Downtown
• Work with the Town in the development and
  adoption of a Downtown Plan
• Implement an effective Way finding program to
  guide people to and around Downtown.

10
Objectives 2008

• In conjunction with the Town Develop Downtown
  Design Guidelines
• Work with the Town to create a focus element a
  location for community events
• Work with the Town to create criteria and concept
  to Enhance Downtowns gateways or entry points
• Revise the Grant program to insure it is in
  compliance with federal and state law
• Create a temporary event area in the downtown
• Continue to fine tune existing events and explore
  new ones necessary to fill gaps.