Singapore Can Lah

1
Singapore Can Lah!

• James L. Papineau
• Project Director
• Presentation to IATA/ PATA
• 27 May 2003

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Singapore Can Lah

• Introduction
• Private sector initiative of tourism, travel and
  MICE industries.
• Co-Chaired by Mr Lim Neo Chian, STB Deputy
  Chairman and Chief Executive, Singapore Tourism
  Board.

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Singapore Can Lah

• Objectives
• Bring business back to Singapore
• Project positive image of Singapore as business
  and leisure destination
• Communicate directly with global representatives
  of MICE and tourism industries
• Tactical campaign to forestall further
  cancellations
• Build on destinations brand equity to position
  Singapore for a quick recovery

4
Singapore Can Lah

• Initiatives
• Online information and marketing tool
• Website www.singaporecanlah.com
• Newsletter/Email campaign (10,000)
• Promotions to increase short term arrivals
• Industry Panels
• Website advisory
• Advocacy Group
• Recovery Plan Group

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Singapore Can Lah

• Website key features
• Live Webcams from around town
• Daily Photographs
• News updates
• Feature Articles
• Promotions
• Facts and Figures on containment
• Information resource
• Links to SARS and travel site
• and much more

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Singapore Can Lah!