Reduce, Reuse, Recycle

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Reduce, Reuse, Recycle
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Campus Notes

• Began as tip sheet for media
• Used for faculty/staff, churches, trustees and
  alumni
• Some stories expanded in Judson Today
• Budget is mailing only
• Entirely student produced

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Make Friends With Your Database
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Deans List

• Old Way Get list from registrar, look up
  hometown newspapers, type individual releases,
  address envelopes and mail
• New Way Run names, hometown and newspaper from
  database, mail merge to press releases and
  envelopes

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Get Free Help
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Get Free Help

• Writing
• Design

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Huntington College

• Director of Public Relations Publications
• Media Relations
• Huntington College Magazine
• Web site
• Marketing
• Internal Communications
• Desktop Publishing on demand

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Get help! But choose your help carefully
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Out-sourcing HC Magazine

• Concern over institutional voice
• Selecting the agency
• Immediate benefits
• Long-term benefits

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Integrating the HC Web Site

• Not just another unfunded, unstaffed project.
• Opportunities to save time, money, and effort
• News photo distribution
• Knowledge-base concept
• Comprehensive calendar
• Reposition HC as one happenin place!