Verizon Employee Workshop Series - PowerPoint PPT Presentation

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Verizon Employee Workshop Series

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(Net Timeline http://www.pbs.org/internet/timeline/) 11/20/2001. Mike Webb COMM 301 ... Even in 1996, $1billion/year was exchanged online ... – PowerPoint PPT presentation

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Title: Verizon Employee Workshop Series


1
Verizon Employee Workshop Series
  • Part 1 The World Wide Web
  • Information Architecture
  • Mike Webb, B.S. Communication Cornell University
    1997, VP IT

2
The Web
  • Internet History Background
  • World Wide Web (R-)evolution
  • Significance in modern business

3
The Internets Military Origins
  • 1960s
  • Cold War threatened nuclear destruction
  • Department of Defense ARPA (Advanced Research
    Projects Agency)
  • ARPANET
  • Decentralized
  • Adaptable

(Net Timeline http//www.pbs.org/internet/timeli
ne/)
4
Academic Connection
  • ARPANET first connected four U.S. universities
  • 1970s e-mail popular among researchers
  • Public gradually became aware
  • 1982 first use of word Internet

(Net Timeline http//www.pbs.org/internet/timeli
ne/)
5
Personal Computers
http//ed-thelen.org/comp-hist/
http//www.apple-history.com/
6
Increased User-Friendliness
2001
1981
7
What is the World Wide Web?
  • NOT the Internet
  • ONE way of USING the Internet
  • Analogous to E-Mail, IM, FTP, Telnet, etc.
  • What is (was) the Information Superhighway?
  • Media-friendly term for the WWW and Internet

8
Early development of the WWW
  • 1993 Mosaic released, first graphical web
    browser
  • 1994 Netscape released
  • 1995 Microsoft Internet Explorer released

9
First-Generation Design
  • Early designs were simple, primitive
  • Cool to have a web site even for large
    companies

10
Modern Design
  • Advanced web technologies
  • Powerful control over layout
  • Web sites are still cool, but only as long as
    theyre good

11
The Direction
  • Web design is
  • An Art
  • A Science
  • It has become Information Architecture

12
Business Significance
  • For companies of almost any size
  • Web presence was once a luxury
  • Now it is a necessity
  • Speed/efficiency of online communication is now
    indispensable

13
About Information Architecture
  • IA is a Synthesis
  • Technology is at the core
  • Art/design/layout give form to the technology
  • Organizational/logical thinking bring the site to
    life

14
A Good Web Site
  • makes things easier/more convenient for both
    customer and company
  • Everything is there for a reason
  • Form follows function substance precedes style

15
E-Commerce is HOT
  • Even in 1996, gt1billion/year was exchanged
    online
  • Online commerce used to be a convenient
    supplement
  • Now for many businesses it is an essential
    component
  • More than ever, information (and IA) is at the
    heart of business

16
Thank you!
  • Be sure to visit http//www.verizon.com/
  • Reach me at
  • mrwebb_at_verizon.com
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