Designing eAuctions

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Designing eAuctions

• dr ir Eric van Heck

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Examples
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Examples
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Today.

• Introduction Designing eAuctions by
• Information Management students
• Assignment
• Experiences and Evaluation
• Conclusions

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Introduction

• Course Electronic Commerce (B07IM)
• Specialized Course for Information Management
  students
• 110 students in September - October 2000

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Objectives

• Terms and aspects of electronic commerce
• Analyze business models and impact and alignment
  of electronic commerce
• Analyze and specify useful electronic commerce
  applications
• Design and build electronic commerce applications

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Structure

• Weekcycle
• Lectures
• Homework reading book/reader and preparing
  assignments in working groups
• Presentations by working groups and evaluation

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Assignment 3

• Design an eAuction for a specified product or
  services
• Build prototype
• Evaluate prototype

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Background Assignment 3

• Designing is core in Information Management
• Using software Commercepack by a Dutch firm
  Infocommerce
• Infocommerce assist and evaluate the prototypes
• Using RSM eRoom in J1-30

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Example The FBK Car Auction by Martijn Bakker,
Michiel de Boer,Michael Kloprogge,Jasper van
Orden,Martijn Oremus

• Flow Diagram
• Datamodel
• Prototype

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Experiences and Evaluation

• Students like the assignment critique on course
  working load too heavy
• eRoom (J1-30) too small (16 places for 110
  students)
• Role InfoCommerce positive

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Conclusions

• Learning to design is learning by doing.
• Learning objectives are met.
• eRoom facilities are essential - We (RSM and FBK)
  have to invest more in it.
• Next year wireless component

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Thank you.