MagiqADs

1
MagiqADs Your retail media specialist
2
Our focus
Reach . Impact . Frequency VALUE
3
Why Retail?
INCOMPARABLE REACH
2,844,317 transactions WEEKLY

30 stores 5,376 transactions daily per outlet
21 stores 7,972 transactions daily per outlet
17 stores 4,567 transactions daily per outlet

• The hypermarkets attract 81 of Malaysian
  shoppers at least once a month
• Shoppers tend to spend a lot more time in malls,
  which implies longer exposure to advertisements.

4
NETWORK LOCATION

• Subang Jaya
• Wangsa Maju
• Sri Petaling
• Mid Valley
• Jalan Peel
• Putrajaya
• Kepong
• Klang
• Prai
• Johor Baru
• Batu Pahat
• Melaka
• Ampang
• Kuantan
• Skudai
• Tropicana
• USJ 19

• Cheras Selatan
• Kepong
• Melaka
• Klang
• Cheras Maluri
• Ipoh
• Alpha Angle
• Seremban
• Permas Jaya (JB)
• Taman University (JB)
• Bandar Baru Klang
• MidValley
• One Utama
• Bandar Sunway
• IOI Puchong
• Taman Equine
• Queensbay Penang
• Tebrau City, JB
• Bukit Indah

• Mutiara Damansara
• Shah Alam
• Kajang
• Ampang
• Klang
• Puchong
• Sungai Petani
• Penang
• Ipoh
• Melaka
• Seri Alam
• Taiping
• Setia Alam
• Mergong (Alor Setar)
• Kota Bharu

• Kampar
• Station 18, Ipoh
• Tebrau
• Semenyih
• Kuala Selangor
• Kulai
• Sungai Dua (Extra)
• Seremban (Extra))
• Cheras (Extra)
• Shah Alam (Extra)
• Ipoh (Extra)
• Selayang (Extra)
• Plentong (Extra)
• Penang (Extra)
• Banting

5
Retail Media has good reach in Malaysia

• NOTE-
• 64 of the population has visited an outlet with
  Point-of-Sales media in the past 4 weeks.

Source Mainstream Media Continues To Lead
Malaysia's Media Scene, Nielsen, 23 Nov 2008
6
Why Retail?
An effective communication strategy
Immerse the shopper , through multi touch points
with regularity
CAR PARK ZONE
MALL ZONE
INSTORE ZONE
PAYMENT GATEWAY ZONE
7
Benefits
8
Suggested media touch points
PAYMENT GATEWAY ZONE
CAR PARK ZONE
Spectacular Wall Sensormatic Wraps Cashier
Shirts Cashier Panels Floor Media _at_ Payment
Gateway
Car Park Pillars Car Park Beam Wall Light Box in
Car Park
INSTORE ZONE
MALL ZONE
Aisle Sponsorship Shelf Ads Home shelf Dress
Up Floor Media Trolley Advertising Primetime TV
TV Airtime In-Store
Walls _at_ Mall Area Walls _at_ Hypermarket entrance
Travelator Glass Panels Sensormatic Wraps Food
Court Table Tops Panels
9
What we do
MALL AREA MEDIA
Travelator Wall space
Travelator Wall space
Travelator Wall space
Floor Media
Travelator Glass Panel
Car Park Pillars
Food Court Tables
Ambient Solutions
10
What we do
IN STORE MEDIA
Aisle Sponsorship
Trolley Ad
Chiller/ Freezer Wrap
Brand Ambassadors
Aisle Sponsorship
Aisle Prominence
Sensormatic Wraps
Floor Media
11
Market Share of various Hypermarkets as a network
Market Share 12 Weeks Value Share Trend (Source
TNS Consumer Panel)
Store Productivity Hypermarket Chain Est.No. of
Stores Market Share Store Productivity Tesco
Stores Malaysia 30 stores 9.4 0.33 Carrefour
Stores 17 stores 4.6 0.27 Giant
Stores 100stores 7.7 0.077
12
Market switching
Big 6 Customer Switching, 12 week period ending
28 Dec 08, RM Mn
Source TNS Consumer Panel Data
13
Benefits

• High Traffic Frequency shoppers
• Short, High Impact, Dominant
• Dominate Targeted Malls multiple formats, 1
  campaign
• Customized Communication to suit targeted area
  67 areas
• National coverage

14
CONTACT US
sai_at_magiqads.com sharon_at_magiqads.com
katie_at_magiqads.com General Line 03 2287
6130 www.magiqads.com