September 29'09'08

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September 29.09.08
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Quick Facts HYPERMARKETS

• Floor media Trading Aisle
• Floor media Directional Teaser
• Floor media Electrical/ Electronics
• Floor media Payment Gateway
• Floor media Mall Area
• Wall media Travelator/Mall Area
• Chiller /Freezer Wraps
• Sensormatic Wraps
• Food court table tops
• Car Park Pillars
• Aisle Sponsorship/Aisle Prominence
• Shelf Prominence-HBA/Trading aisle
• Brand Ambassadors
• Category Destination
• - Snacks Confectionery World

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Floor Media
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Floorstoppers in Trading Aisle Aisle exclusivity

• Availability
• Tesco Carrefour (43)
• Characteristics
• Extends product visibility
• (expanded shelf space)
• - Option to create illusionary
• floor graphics
• - Aisle exclusivity (Dominance)
• - Measurable sales lift
• Size
• 4 x 9 per piece

Available at
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Floorstoppers Directional Teaser _at_ Shoppers
Walkway
Availability Carrefour (17) Characteristics -
Extends product visibility (into shopper
walkway) - Direct shopper to product Aisle -
Option to create illusionary floor graphics -
Measurable sales lift Size 4 x 4 per piece
Available at
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Floorstoppers Electrical Area
Availability Tesco Carrefour
(40) Characteristics - Extends product
visibility (expanded shelf space) - Option to
create illusionary floor graphics - Aisle
exclusivity (Dominance) - Measurable sales
lift Size 3 x 6 per piece
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Floorstoppers Payment Gateway

• Availability
• Carrefour (17 stores)
• Tesco (26 stores)
• Characteristics
• - Generates Impulse purchase whilst waiting to
  check out
• - Higher Visibility/captive waiting time
  _at_checkout
• - Congregation of 80 shoppers traffic _at_checkout
• - Brand exclusivity _at_ payment gateway (Dominance)
• Option to create illusionary floor graphics
• Size
• 4 x 9 per piece

Available at
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Floorstoppers Mall Area
Quick Facts Availability Tesco Carrefour
(34) Characteristics - Congregation of 90
shoppers traffic - Option to create illusionary
floor graphics Size 4 x 9 per piece
Available at
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Ambient Solutions
Quick Facts Availability Tesco Carrefour
(34) Characteristics - Congregation of 90
shoppers traffic - Option to create illusionary
floor graphics Size (approx 5 ft x 5 ft)
Depending on site conditions
Available at
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Tesco Domination Detailed power point available
with site by site demarcation
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Wall space Travelator Zone
Availability Tesco (14) Characteristics -
Congregation of 90 shoppers traffic Size Refer
to individual site specification
Available at
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Billboards Payment Gateway
Availability Tesco (11) Characteristics -
Congregation of 90 shoppers traffic - Option to
create illusionary floor graphics Size 10 x
40 per board
Available at
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Travelators Advertising
Availability Tesco (14) Characteristics -
Congregation of 90 shoppers traffic 1 pair 2
travelators OR 2 escalators No. of
panels varies from 4, 6. 7 8
per pair Size Travelator Average panel size
2ft x 76ft Escalator Average panel size 2ft x
35ft
Available at
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Chiller Wrap
Availability Tesco (26) Characteristics Domin
ant Recall Factor for Product Branding Chiller
wrap definition Client may brand the chiller
aisle creatively with Header Board, Footer Board,
Category Bus Stop Floor Stoppers Dimensions H
eader Board 72 (w) x 1.7 (h) Production
Installation Footer Board 72 (w) x 1
(h) Production Installation Category Bus
Stop( Shelf Separator) 9(w) x 30(h)-
Production Installation Floor stoppers 4 x
9 x 3 pcs (RM 18.50 psf) - 30 material backup
for replacement
Available at
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Category Destination snacks confectionery world
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Category Destination Snacks confectionery world

• Quick Facts
• Availability
• refitting of stores to accommodate category
  destination in progress.
• number of stores available in 2008 (6 stores)
• Characteristics
• Dominant Recall Factor for Product Branding
• Category Destination Definition
• Client may brand the trading aisle creatively
  with
• Top Stock, Home Shelf Dress Up Shelf Strips,
• Category Bus Stop Floor Stoppers

Available at
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Freezer Wrap

• Availability
• re-fitting of new freezers in progress
• Number of stores available in 2008 (6 stores)
• Characteristics
• Dominant Recall Factor for Product Branding
• Freezer wrap definition
• Client may brand the freezer aisle creatively
  with Header Board, Footer Board Floor Stoppers
• Dimensions
• Header Board 72 (w) x 2 (h)
• Production Installation
• Footer glass display 72 (w) x 0.7 (h)
• Production Installation
• Floor stoppers 4 x9 x 3 pcs
• - 30 material backup for replacement

Available at
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Aisle Sponsorship

• Availability Tesco (26)
• Characteristics
• Dominant Recall Factor for Product Branding
• Aisle sponsorship definition
• Client may brand the trading aisle creatively
  with
• Top Stock, Home Shelf Dress Up Shelf Strips,
• Category Bus Stop Floor Stoppers
• Top Shelf
• Size 2 (h) x 78 (w)- 2 units (left right)
• Home Shelf Standard dress up
• Size 84 (h) x 52 (w)
• Category Bus Stop (Shelf Separator)
• Size 30 (h) x 9 (w)-
• Shelf Strips
• Size 1.5 (h) x 42 (w)-

Available at
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Short Aisle Sponsorship

• Availability Tesco (26)
• Characteristics
• Dominant Recall Factor for Product Branding
• Aisle sponsorship definition
• Client may brand the trading aisle creatively
  with
• Top Stock, Home Shelf Dress Up Shelf Strips,
• Category Bus Stop
• 60 of the Category Exposure
• Only 1 Top stock

Available at
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Shelf Prominence HBA Aisle

• Quick Facts
• Availability Tesco (26)
• Characteristics
• Dominant Recall Factor for Product Branding
• Shelf Prominence-HBA Aisle definition
• Client may brand the trading aisle creatively
  with
• 1 Header Board,,Shelf Strips. 2 Category Bus Stop
  
• Floor Stoppers.
• Shelf Strips
• Size 1.5 (h) x 42 (w)-
• Header Board
• Category Bus Stop (Shelf Separator)
• Floor stopper Size 1 x 3.5
• -30 material backup for replacement

Available at
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Shelf Prominence Trading Aisle

• Quick Facts
• Availability Tesco (26)
• Characteristics
• Dominant Recall Factor for Product Branding
• Shelf Prominence- Trading Aisle definition
• Client may brand the trading aisle creatively
  with
• Home shelf dress up, Shelf Strips. 2 Bus Stops
  (Shelf Separators)
• Production Installation Home Shelf Dress Up
  \Production Installation Shelf Strips Size
  1.5 (h) x
• 42 (w)
• Bus Stop (Shelf Separator)

Available at
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Carrefour Domination Detailed power point
available with site by site demarcation
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Domination Mall Area
Travelator Zone
Availability Carrefour (10) Characteristics -
Congregation of 90 shoppers traffic - Option to
create illusionary floor graphics Size Refer to
individual site specification Media Rate Refer
to individual site specification Production/Insta
llation/Maintenance Refer to individual site
specification Outstation charges chargeable
according to no. of locations Enquire for
customized packages that fits your budget
Available at
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Shelf Prominence HBA Aisle

• Quick Facts
• Availability Carrefour (17)
• Characteristics
• Dominant Recall Factor for Product Branding
• Shelf Prominence-HBA Aisle
• Client may brand the trading aisle creatively
  with 1 Chimney, Shelf Strips Floor Stoppers.
• Shelf Strips Size 1.5 (h) x 42 (w)
• Production Installation (7 Strips)
• Chimney 2(h) x 4(w)
• Floor stopper Size 1 x 3.5
• -30 material backup for replacement

Available at
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• Availability Carrefour (17)
• Characteristics
• Dominant Recall Factor for Product Branding
• Aisle Prominence
• Client may brand the trading aisle creatively
  with 1 Top Stock, Home Shelf Dress Up ,Shelf
  Strips Floor Stoppers.
• Floor Stoppers 4 X 9 (3 pieces per store)
• -30 material backup for replacement
• Home Shelf Standard dress up
• Size 84 (h) x 52 (w)
• Production Installation
• Shelf Strips
• Size 1.5 (h) x 42 (w)
• Production Installation (7 strips)

Aisle Prominence
Available at
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Header Board

• Quick Facts
• Availability Carrefour (17)
• Characteristics
• Dominant Recall Factor for Product Branding
• Chimney
• Client may brand the shelfs chimney creatively

Add more exposure to your brand
Available at
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Other Media Formats
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Sensormatic Wraps EXCLUSIVE SINGLE ADVERTISER

• Availability
• Carrefour (alternate sensormatic) -17 Stores
• Tesco (3-2-3-2) 23 stores
• Characteristics
• - Branding and awareness
• Dominate checkout zone call to action for mall
  merchants/ restaurants/ banks
• Compulsory attention GRABBER for ALL shopping
  traffic (single advertiser)

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Sensormatic Wraps EXCLUSIVE SINGLE ADVERTISER
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HANGING MOBILE

• Quick Facts
• Availability Tesco (26)
• Characteristics
• Dominant Recall Factor for Product Branding
• Hanging Mobile
• Client may brand the hanging mobile creatively
  with their brand to make it a dominant recall
  factor
• Production Installation
• Size 2 x 4

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Food court Table Tops Display Panels

• Availability
• Tesco (24), Carrefour (7)
• Characteristics
• Branding and awareness
• Interest launchers to products within
  Hypermarket
• Create product interest with creative visual and
• 3D illusion.
• Display Panels ONLY IN TESCO!
• Size
• 18 x 18 per piece
• Enquire for customized packages that fits your
  budget

Available at
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Car Park Pillars

• Availability Tesco Carrefour (20)
• Characteristics
• Branding and awareness
• Interest launchers to products within
  Hypermarket
• .
• Size 8 (H) x 1 (L) x 2.5 (W) x 1 (L) x 2.5
  (W)
• Total sqft 56 sqft/ column

Available at
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Car Park Pillars
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Brand Ambassadors

• Availability
• Tesco (26 stores)/Carrefour (17 stores )
• Characteristics
• sponsoring cashiers or shop floor staff ie.
  trading aisle stockist, customer service, store
  keepers, supervisors.
• Guidelines
• Landlords logo must appear on the front and back
  of
• T-shirts.
• -50 of the T-Shirt can be used for advertising
  the
• balance needs to be Tesco branded.
• Sponsors must provide at least 3 t-shirts for
  rotation
• within campaign duration
• -T-shirt media concept visual subjected to
  Landlords approval

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Basket Wrap
Quick Facts Availability Tesco (26
stores)/Carrefour (17 stores ) Characteristics E
xcellent touch point to reach consumers at the
Entrance and call for their action
Available at
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Availability Tesco (26 stores)/Carrefour (17
stores ) Characteristics Branding and
awareness Size 1 set 2 x 250(h) x 300(w))
1 x (390(h) x 610(w))Material 0.5mm
white Rigid PVC w/ 4 color silkscreen printing
die-cut eyelets Outstation charges
chargeable according to no. of locations
Trolley
Available at
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Trolley Bay Arch
Quick Facts Availability Tesco (26
stores)/Carrefour (17 stores ) Characteristics B
randing and awareness Call for action inside the
store Size Depending on site conditions Outstat
ion charges chargeable according to no. of
locations
Available at
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TV Air Time
Quick Facts Availability Tesco (26
stores)/Carrefour (17 stores ) Characteristics -
Branding and awareness -TVCs Still Slides
Available at
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Coming Soon!
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Value Proposition
Up to to 238,605 transactional impressions
per-day 365 days of the year Reaching out to
21,713,055 transactional impressions
per-cycle! (13 weeks)
6,191/day/outlet 26 Stores up to the end of
2008
4,567/day/outlet 17 Stores up to the end of
2008
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Network Location
Mutiara Damansara Shah Alam Kajang Ampang
Klang Puchong Sungai Petani Penang Ipoh
Melaka Seri Alam Taiping Setia Alam Mergong
(Alor Setar) Kota Bharu Kampar Sungai Dua
(Extra) Seremban (Extra)) Cheras (Extra) Shah
Alam (Extra) Ipoh (Extra) Selayang (Extra)
Plentong (Extra) Penang (Extra)
PERLIS
KEDAH
PENANG

• Subang Jaya
• Wangsa Maju
• Sri Petaling
• Mid Valley
• Jalan Peel
• Putrajaya
• Kepong
• Klang
• Prai
• Johor Baru
• Batu Pahat
• Melaka
• Ampang
• Kuantan

KELANTAN
TERENGGANU
PERAK
PAHANG
SELANGOR
NEGERI SEMBILAN
MELAKA
MELAKA
JOHOR
coming soon!
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TESCO NEW STORES Opening Schedule

• Mergong
• Pelentong Extra, JB
• Kampar
• Setia Alam
• Station 18Ipoh, Pengkalan
• Penang Prai Extra
• Terbrau, JB
• Semenyih
• Kulai
• Kuala Terengganu
• Kepong

Opened Opened Opened Opened Opened Opened 20/11/08
By Jan 09 By Feb 09 By Feb 09 By Feb 09
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(No Transcript)
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MagiqADs clients
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Thank You!