P1253814595JGlUc

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What would happen if we were not here?How can
science centres and museums assess their action
and measure their efficiency?
Fiorenzo GalliGeneral DirectorNational Museum of Science and Technology Leonardo da VinciMilan, Italywww.museoscienza.orgdirezione_at_museoscienza.it
ECSITE Conference Lisbon Friday 1st June 2007
0900
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An overview of the Museum
Founded in 1953 Situated in the heart of the
city of Milan Housed in a former olivetan
monastery built in the early 16th century
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Named after Leonardo da Vinci, the combination of
art, science and technology
A gallery, central to the Museum, and an
interactive laboratory dedicated to the
renaissance genius
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A surface area of 40,000 m², making it Italys
largest science and technology museum More
than 10,000 exhibits, displayed through 16
historic collections telling the history of
scientific and technological evolution in
different fields
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Scientific education as one of its main aims A
system of informal education guided tours around
the historic collections, interactive
laboratories, scientific events, special
projects, exhibitions, concerts, events for
adults and children, training courses
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16 interactive areas designed to bring the public
closer to science and technology through emotion,
fun, and hand-on activities More than 380,000
visitors a year including schools, families,
tourists from Italy and abroad
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Consensus system

• One of the most important goals for Europe is to
  increase the number and quality of reasearch
  centers and of researchers
• In order to meet this target, governments need
  more financial means inside a strategic vision of
  a new society
• To give more strategic position to innovation,
  research, scientific culture, governments need
  consense of the citizens
• Consense is directly linked to the Public
  Understanding of Science and the Public
  Understanding of Current Research
• The chain process involves science centers and
  science museums

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Consensus system
Attention by government to improve research and
best conditions of comprehension for citizens
through Public Understanding of Science and
Public Understanding of Current Research
science museums science centres
citizens CONSENSE families
school university system
market
research
industry services
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Evaluation of the work during last three years
(2004 2006)
Visitors trend
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Evaluation of the work during last three years
(2004 2006)
Schools
2004/2005
2005/2006
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Evaluation of the work during last three years
(2004 2006)
Relations with university, scientific world and
research system
6 scientific committees, for the 6
departments Materials Transports Energy Communica
tion Leonardo Art and Science New Frontiers Its
also running a specific scientific committee for
the lay-out of the Museum About 15 experts (in
2007 they will be about 30) to support the work
of the new organisation of the collections in 6
departments. About 80 experts for problems
related to the study of the collections (ex.
exhibition, estimate of the property). About 30
experts for work-shops on the valorisation and
restoration of collections followed by
publications. About 20 experts for international
projects
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Evaluation of the work during last three years
(2004 2006)
Companies in partnership with the Museum
2004 25 2005 42 2006 51
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Evaluation of the work during last three years
(2004 2006)
Investments
2004 Investment of 2.691.208 euro Exhibitions ?
Sound, Air Transport, Relais projecti.labs ?
Colour, Bubbles Historical areas ?
CenacoloTechnical areas and services ? technical
maintenance2005 Investment of 5.093.918
euro Exhibitions ? Toti exhibition, Toti area,
Telecommunication, New Frontiers areai.labs ?
Telecommunication, Biotechnologies, Robotics,
Chemistry and Plastic Materials Technical areas
and services ? exhibition room and technical
maintenance 2006 Investment of 1.298.222
euro Exhibitions ? Plastic Materials area i.labs
? Electricity, Leonardo Technical areas and
services ? Auditorium, Library, toilettes and
technical maintenance
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Evaluation of the work during last three years
(2004 2006)
Investments
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Communication
Evaluation of the work during last three years
(2004 2006)
2006 WEBSITE 2.372.354 single visits a
year PRESS RELEASES 82 PRESS REVIEWS
1619 PRESENCE ON VIDEO 125 PRESENCE ON RADIO
77 MAILING LIST 6100 contacts EVENTS 237
2004 WEBSITE 1.368.344 single visits a
year PRESS RELEASES 65 PRESS REVIEWS
1007 PRESENCE ON VIDEO 150 PRESENCE ON RADIO
20 MAILING LIST 2500 contacts EVENTS 128
2005 (Toti effect) WEBSITE 2.035.472 single
visits a year PRESS RELEASES 101 PRESS
REVIEWS 1985 PRESENCE ON VIDEO 234 PRESENCE ON
RADIO 127 MAILING LIST 6000
contacts EVENTS 171
Prizes Labitalia website chart 1 place from
2002 to 2006 Web Oscar 2005 and 2006 European
Best Event Awards 2006 Toti Project
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A very popular project the Toti submarine
Evaluation of the work during last three years
(2004 2006)
History of the submarine 1965 laying down 1967
launch 1968 delivery 1999 striking
down Techical details Length of the submarine
46 m Width of the submarine 4.75 m Length of
convoy 62 m Width of convoy 5 m Height of the
submarine on the trolley 7,40 m Weight of the
submarine on the trolley 340 t Total weight of
convoy 458,20 t Average speed of convoy 6
km/h Number of wheels used 240
Journey to the Museum 8 August 14 August
2005 From Cremona to Milan The 93 Km route,
covered only during the night, lasted one
week. Public following the convoy in Milan (on
the night of arrival at the Museum) 150.000 15
august 30 November 2005 The construction
site 7 December 2005 The official opening
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A very popular project the Toti submarine
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A very popular project the Toti submarine
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A very popular project the Toti submarine
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A very popular project the Toti submarine
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A very popular project the Toti submarine
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Cultural offer
Conferences with scientists Debates with experts
and researchers Film festivals Scientific
theatre Concerts Ballets
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Whats on around
Placing in the Italian Touring Club
survey 2005 For the first time one of the most
visited museums in Italy. 2 in Milan and
Lombardy (after the Last Supper). 2006 20
place, after the Vatican Museums, the Uffizi
Gallery and the Reggia di Caserta. First Museum
in Milan and Lombardy.
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Whats on around
Students performancesLombardy OCSE countries
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The real star of the system the human capital
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