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Rural Food Company Training Network

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Selection criteria for stall holders - application process ... Publicising the farmers market - role of stall holders. Targeting the consumer ... – PowerPoint PPT presentation

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Title: Rural Food Company Training Network


1
Rural Food Company Training Network
  • Eilish Broderick
  • Project Manager

2
Enhancing skills
  • The Rural Food Company Training Network is an
    Accel Project, promoted by CLE Comhar LEADER na
    hEireann.
  • Accel is administered by Skillnets Services
    Limited on behalf of the Department of
    Enterprise, Trade and Employment.
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3
Enhancing skills
What is the Rural Food Company Training Network
  • The Rural Food Company Accel programme, provides
    training to rural food companies all over
    Ireland.
  • Its aim is to strengthen the management and
    technical skills of those working in rural food
    and food service businesses.
  • It aims to give employers and workers an
    opportunity to rapidly improve, realign or revise
    their current skills base.
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4
Enhancing skills
When, Where and How Much????
  • Training is organised in conjunction with the
    food companies who wish to participate in the
    training.
  • Times, Dates and Venues are scheduled to suit the
    Participants not the Trainer!!
  • Costs of the trainer/venue/course material are
    covered by the Rural Food Company and trainees
    pay at a rate which is 75 funded.
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5
Enhancing skills
  • Training is available in areas such as
  • Business Growth Development
  • Food Hygiene
  • Brand Development
  • Financial Management and Planning
  • Food Styling and Digital Photography
  • Introduction to Food Production
  • New Product Development
  • Product Costing
  • and many more
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6
Introduction to Food ProductionCost 50
  • Session 1
  • Definitions
  • Legal compliance/ legislation requirements
  • Risk categorisation
  • Traceability
  • Microbiological Criteria
  • Irish Standards for Food Premises
  • Premises Design and Layout
  • Product Flows
  • General Requirements
  • Processing requirements
  • Operational pre-requisites
  • Equipment design
  • Staff facilities
  • Session 2
  • Introduction to Basic Food Hygiene HACCP Food
    Safety Management System how to set it up
  • Domestic Scale Production Hygiene requirements
  • Session 3
  • Product Labelling essential requirements.
  • Food Allergens (relevant aspects of new
    legislation)
  • Product Development
  • (Basic requirements)

7
Business Growth DevelopmentCost 150
  • Session 4
  • Fundamentals of Branding and Marketing
  • What is marketing
  • Understanding customers and their needs
  • Market segmentation, targeting and positioning
  • Market communications
  • Marketing strategy
  • The power of branding managing products
  • Session 5
  • Budgets and Cash Projections
  • Detailed planning
  • Retailer Information
  • Introduction to multiples whose who
  • Meeting with buyers
  • Costings of products
  • Distribution of products
  • Session 1
  • Business Development Costs
  • Current markets consumer Trends
  • Factors driving business growth
  • Financial planning
  • Session 2
  • Business Management Skills
  • Business plan development
  • Importance of a business plan
  • Managing people communication skills
  • Session 3
  • Innovation Support Funding
  • Available Funding
  • Local financial Institutes
  • Rural Food Sector Fundamentals
  • Labelling of your food product
  • Shelf life testing of your product

8
Developing and Sustaining A Farmers Market
  • Module 3
  • Publicising the farmers market - role of stall
    holders
  • Targeting the consumer
  • Putting together a PR plan
  • Events
  • Local radio/media coverage
  • Module 4
  • Electing a committee to manage market - role of
    chair, treasurer etc
  • Conflict Resolution / negotiation skills
  • Developing and maintaining a Relationship with
    Local Development Agency
  • Module 1
  • Market management - who is the farmers market
    for? Beneficiaries
  • Roles and responsibilities of stallholders
  • Selection criteria for stall holders -
    application process
  • Deciding on market rules, fee structure etc.
  • Module 2
  • Stall Presentation
  • How to make your stall attractive
  • Display of pricing, certificates, recipes etc
  • Packaging presentation of products
  • Developing an image for your market

9
Enhancing skills
Further Details
  • Eilish Broderick
  • Rural Food Company Training Network
  • 58 Church Street
  • Listowel
  • Co. Kerry
  • Email ruralfood_at_eircom.net
  • Tel 087 6386501
  • Website www.ruralfoodcompany.ie
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10
Accelerating in-company training
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