Sport in Society

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Sport in Society

• SECTION D

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SPORT IN SOCIETY

• 4 main topics
• SPONSORSHIP
• MEDIA
• SOCIAL AND CULTURAL EFFECTS
• LOCAL AND NATIONAL PROVIDERS

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GCSE Physical Education
Sponsorship
Watch any sport on TV and you will see images and
logos representing many different companies.
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GCSE Physical Education
Sponsorship
Sponsorship in Sport is very big business.
Sponsorship ranges from vast sums of money paid
by large national companies through to more
modest sums paid by local companies.
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GCSE Physical Education
Sponsorship
Sponsorship a definition.
The funding of a (sporting) activity for
commercial gain. Institute of Sport Sponsorship
COMMERCIAL ORGANISATION GIVES FINANCIAL HELP TO
AN INDIVIDUAL, TEAM OR SPORT IN RETURN FOR
PUBLICITY
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What is Sponsored?

• Try to list 5 sponsors in the following categories

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What are the different types of sponsorship?

• Some examples
• Clothing
• Equipment
• Travel - car
• Entry fees
• Training facilities

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GCSE Physical Education
Sponsorship
The Olympics uses sponsorship to make the Games
affordable. Coca Cola is one of the games major
sponsors. It is somewhat amazing how the 1996
Olympics were awarded to Atlanta, the home of
Coca Cola!!!
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What are the main advantages and disadvantages of
sponsorship to
1. THE SPONSOR
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THE SPONSOR
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2. THE PERFORMER
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The performer
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3. THE SPORT
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The sport
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GCSE Physical Education
Sponsorship
Business sponsorship in sport also plays a
significant part in encouraging participation in
grass roots sport.
One example is McDonalds, who have sponsored
grass roots football coaching and now helped over
8,500 coaches qualify.
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Obtaining sponsorship

• You are a big company and looking to sponsor some
  aspect of sport
• What do you need to consider before deciding
  where to spend your money
• Some things to consider
• Public interest, media coverage, audience,
  success.
• DECIDE WHO YOU ARE GOING TO SPONSOR WORK IN
  PAIRS

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Acceptable and Unacceptable sponsorship.
Sponsorship
On Monday 1 August 2005, an EU-wide ban on
tobacco advertising in sport came into effect.
This has impacted on sport.
http//news.bbc.co.uk/1/hi/uk/4732047.stm
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