Secondhand Smoke

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Secondhand Smoke

• Lisa Holland
• Fresh Smoke Free North East

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What is Secondhand Smoke?

• Contains the same toxic mix of 4000 chemicals as
  those inhaled by the smoker
• Side stream smoke is more toxic hasnt been
  filtered by the smoker
• 85 is colourless and odourless
• It takes at least 4 hours for it to disperse
  completely from the atmosphere
• Secondhand smoke kills

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Addressing the dangers of exposure to Secondhand
Smoke

• Secondhand smoke (SHS) has been a key focus since
  the launch of Fresh SFNE in May 2005
• Regional initiatives and campaigns have been
  underway to raise awareness of SHS
• Partners at a national, regional and local level
  have united to tackle this important issue

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Smokefree Environments

• National Clean Air Awards
• Fresh funded a NE franchise and 1,784 awards were
  achieved - the most in the Country
• North Durham partnership funded a dedicated post
  Mark den Hollander achieved just over 900 NCAA
• Smokefree Workplaces
• Local Authorities ANEC commitment to go
  smokefree in line with NHS
• Smokefree NHS successfully smokefree by 1
  January 2007
• TEWV Mental Health Trust strong policy in place
  by 1 January 2007 with few residential exemptions
  until 1 July 2008

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Smokefree Legislation

• As a region we had the most to gain and most to
  lose from the Law this galvanised activity
  across key stakeholders
• North East was one of the biggest responders to
  the consultation on Smokefree legislation
• Fresh wet pub/dry pub mapping with LAs was a
  powerful lobbying tool to demonstrate the
  negative impact of a partial ban on health
  inequalities (Easington 81)
• Important to remember that the smokefree
  legislation is about protecting workers not to
  get smokers to quit
• Progress so far.

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Smokefree Legislation Compliance Data
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Smokefree Legislation Compliance Data
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Air Quality Monitoring Data

• Fresh in conjunction with CRUK conducted air
  quality monitoring in 9 hospitality workplaces
  pre and post legislation in June and August 2007
• Results showed
• overall the levels of some of the cancer causing
  chemicals dropped by 95
• the levels of nicotine in the non-smoking staff
  dropped by 75 in the first month of the law

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Public Awareness of Secondhand Smoke

• Fresh Campaigns Resources
• A wide range of materials have been produced to
  educate and raise the level of awareness around
  SHS
• Fresh public opinion poll demonstrated an
  increase in awareness to 68 in 2006

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Public Awareness of Secondhand Smoke

• Media and Communications
• 11 October 2006 Fresh launched a TV advert on SHS
• The six-week campaign included TV, radio and
  press advertising
• Fresh also made available to local partners
  branded resources and a SHS smoke education
  leaflet

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Public Awareness of Secondhand Smoke

• Media and Communications
• November 2007 a 3wk TV and press buy was launched
  using the DH secondhand smoke is a killer
  campaign
• 14 February 2008 the advert will be aired again
  for 3wks full backing from the DH

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Jobs not done..

• It is vital that we continue to educate and raise
  awareness of the dangers of secondhand smoke both
  with professionals and the general public
• Fresh SFNE is liaising nationally with partners
  to develop a sustainable training programme for
  professionals which can be rolled out across the
  region
• This will help increase the number of consistent
  messengers we have in the following settings
• Primary Care
• Secondary Care
• Third Sector

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Thank you

• Find out more about Fresh SFNE by visiting
  www.freshne.com