MAKING PR WORK FOR YOU

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MAKING PR WORK FOR YOU

• JOHN MASTERSON
• PURCELL MASTERSON

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WHAT IS PR?

• MY EXPERIENCE
• Late Late days
• Sunday Independent Travel
• Purcell Masterson client variety

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MANAGING ATTENTION

• What did you listen to / read / watch this week?
• WHY ?
• What are your media habits?
• What are your (potential) customers media habits?

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THE AUDIENCE

• All media concerned with maximising their target
  audience
• Building blocks are SLOTS

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KNOW YOUR MEDIA OUTLETS

• BOUGHT
• SOUGHT
• Why wasnt I covered ?
• Identify a story of interest
• Tell about it
• - in appropriate form
• - to correct recipient/s
• - at best time