[Product Name] Marketing Plan

1
Product NameMarketing Plan

• Name

2
Market Summary

• Market past, present, future
• Review changes in market share, leadership,
  players, market shifts, costs, pricing,
  competition

Mass Market/Followers
Number ofcustomers
Early Adopters/ Pioneers
End of Life
Time
3
Product Definition

• Describe product/service being marketed

4
Competition

• The competitive landscape
• Provide an overview of product competitors, their
  strengths and weaknesses
• Position each competitors product against new
  product

5
Positioning

• Positioning of product or service
• Statement that distinctly defines the product in
  its market and against its competition over time
• Consumer promise
• Statement summarizing the benefit of the product
  or service to the consumer

6
Communication Strategies

• Messaging by audience
• Target consumer demographics

7
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