Approaches to Measuring Stigma

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Approaches to Measuring Stigma

• What Are Our Options?
• How to Reduce the Stigma of AIDS
• Toronto, August 12, 2006

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Option 1

• Pre- activity post-activity evaluation
• Process data
• Who?
• Trainees, staff, change agents
• Useful for evaluating a training or integrating
  stigma reduction into existing programs

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Option 2

• Pre/post survey
• Intervention and control arms
• Program process data or exposure measures
• Useful for evaluating programs (stand-alone or
  integrated) when you want to control for
  confounding factors

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Option 2 Who?

• Community
• Sampling size, random, purposive or convenience
• PLHA
• Ethics of recruiting into survey
• Sampling bias
• Key others

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Option 3

• Qualitative Approaches
• Formative research, companion to baseline survey
• ILS or diaries
• Good for changes over time
• Key informants, IDIs, FGD
• Can be retrospective or adapted to pre/post
• Case studies
• Good for responses to stigma

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Option 4

• Repeat surveys
• no intervention
• Good for establishing patterns and trends over
  time