Fulfilling Our Promise

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Fulfilling Our Promise

• Competitive in media marketplace.
• Valued partner for universities and other
  institutions.
• Able to deliver content on a variety of platforms.

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Challenges Ahead

• Vertical integration of media companies
• Controlling assets producer to consumer
• New consumer devices
• Set Top Boxes
• Interactive Program Guides
• Video on Demand
• Broadband

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PTV Responses

• Further develop multiplatform creation and
  delivery skills.
• Find efficiencies and cost savings.
• Evolve methods for gaining awareness, attention
  and loyalty of public.
• Re-examine, renew, reinvigorate our guiding
  principles.

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CPB Role in AM

• Foster awareness.
• Convene licensees.
• Support RD.

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Solutions

• CPB
• ASSET MANAGEMENT
• WEBSITE
• www.utah.edu/cpbasset/
• www.stations.cpb.org

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Solutions

• ASSET MANAGEMENT
• CAUCUS
• November 13, 2001

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AM Caucus Priorities

• More information!
• Business/service models.
• Shared standards and protocols.
• Prototypes of applications/solutions.

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Solutions

• PUBLIC BROADCASTING
• METADATA MODEL
• PROJECT

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PB Metadata Model

• Administered by WGBH.
• Includes variety of PB institutions and
  disciplines.
• Recognizes ties to other communities and partner
  institutions.

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PB Metadata Group

• Agree on metadata model priorities
• Purpose
• Scope
• Pressing needs.
• Evaluate existing PB and other metadata activity.

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PB Metadata Group Outcomes

• Shared specification
• Built in layers or modules
• Scalable to different licensees.
• Effective process
• Inclusive
• Recognizes partnerships.

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Solutions

• PUBLIC BROADCASTING
• METADATA MODEL
• PROJECT
• awhite_at_cpb.org

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Solutions

• RICH MEDIA UTILITY
• (UW, Penn State, Alaska, Iowa, WSU)
• NORTHWEST ADDE
• (WSU, OPB, KCTS, et al)
• MEDIA ASSET
• RETRIEVAL SYSTEM (M.A.R.S.)
• (KCTS, KUOW, et al)

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