Strategic Business Planning for Not for Profits

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Strategic Business PlanningforNot for Profits

• Can we really do that?

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STRATEGY

• Disciplining and directing activities and
  resources to realize an intended purpose

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Defining the Purpose

• Vision (Statement)
• The unattainable ideal
• Mission (Statement)
• The attainable reality

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Defining the Purpose

• Clients (Markets)
• Those who directly consume the product (services)
• Outcomes
• Changes in clients or client populations while or
  after consuming the product (services)

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Differentiation

• How a product, a service or an organization
  distinguishes itself from others.
• The things that make a product, service or
  organization distinctive and positions it in
  relation to competitors.

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Program -- Activities

• A program is a set of related activities that are
  systematically pursued and consistently applied.

• Activities are the things that get done (the
  actions) in pursuit of an articulated end.

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Goals and Objectives

• Goals
• The general accomplishments you want to
• realize (for example, to make clients self
• sufficient).
• Objectives
• The specific accomplishments an agency or
• organization wants to realize (for example, to
  help clients develop and stick to budgets)

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Assessing Resources

• Define client conditions (know your market)!
• Define the intended changes in those conditions!
• Define and describe the program pursuing those
  changes!
• Define specific goals and objectives!
• Tally up what you have and what you need in order
  to realize changes in clients or client
  populations!
• Tally up what you have and what you need to
  realize goals and objectives!

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Budget

• Write a realistic and clear budget that can be
  quickly and easily associated with your plan!

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Take Action!

• A good plan includes action steps!
• A good plan includes identification of the staff
  and volunteers who will be responsible for taking
  action!
• A good plan includes periodic monitoring within
  specified timelines!
• A good plan includes accountability mechanisms!
• A good plan doesnt wait until tomorrow. It
  starts today!
• A good plan reflects organizational resolve and
  is independent of extraneous influences!