TERMINOLOGY

1
TERMINOLOGY

• gondola island shelving, open on two sides
  (common to self-service stores)
• glorifier a small plastic "stage" that elevates
  one product above the rest

2
TERMINOLOGY

• header a message board projecting above the
  display, giving the headline or the advertising
  message
• light box a box-shaped display unit in which a
  back-lighted transparency forms one face of the
  box

3
TERMINOLOGY

• lipstick board a plastic surface on which
  messages are written with crayons
• merchandiser a display containing merchandise
  for immediate sale

4
TERMINOLOGY

• necker a coupon hanging on a bottle neck
• pallet display a mass display of product built
  on a pallet and contained in corrugated boxes or
  other structural components

5
TERMINOLOGY

• pre-pack a display designed to be packed with
  merchandise by the advertiser and shipped as a
  unit
• shelf-extender a small tray, designed to fasten
  to the shelf and project from it, extending the
  space of the shelf

6
TERMINOLOGY

• shelf strip a device of tag stock, plastic, or
  other material, pressure-fit into the price
  railing under a product as an attention-getting
  device
• shelf-talker a printed card designed to lie on
  the shelf under the product and project downward
  to carry an advertising message that will call
  attention to the product

7
TERMINOLOGY

• take-one dispenser a small countertop or
  display device containing promotional literature

• tent card a single-fold card for use on
  counters, bars, or tables

8
TERMINOLOGY

• ticky-tack a rough model of a permanent display,
  built to judge size and appearance

• traveling display a display designed to be
  shipped, so it can be reused in various retail
  outlets

9
TERMINOLOGY

• video merchandiser a custom merchandising unit
  using electronic images and text to convey
  promotional messages

• Y.E.S. unit "Your Extra Salesperson," a fact
  sheet that pulls down like a shade also called
  Infoshade.

10
TERMINOLOGY

• wobbler a lightweight display that hangs, and
  bobs and turns with the air currents