Examples of Project Pillars

1
Examples of Project Pillars

• This material is excerpted from Blockbusters, The
  Five Keys to Developing GREAT New Products, by
  Gary S. Lynn and Richard R. Reilly,
  HarperCollins, 2002.

2
Polycom Soundstation

• Full-duplex sound quality good or better than
  competition
• Simple to use
• Looks first-class

3
Powershot Stapler

• Simple to use
• Visually distinctive

4
Vecta Kart Chairs

• High reliability
• Long life cycle
• Cheap to manufacture

5
Kodak Funsaver Camera

• Use 35mm film
• Packaged in a cardboard box
• Cost under 2
• Use a specific developing process
• Cut development time to 7 months
• Better than Ektralite

6
Examples of Project Pillars

• IOMEGA Zip Drive
• Store 100 megabytes
• Fast enough
• Sell for 200-300 for an external drive, less
  for an internal drive
• Ridiculously simple to install
• Ready for Comdex

7
Examples of Project Pillars

• Palm Pilot
• Fits in pocket
• Synchronizes seamlessly with PC
• Fast and easy to use
• No more than 299
• Handspring Visor
• 149 for base model
• Uses Palm Operating System and USB connection