Green Business is Good Business

1
Green Business is Good Business

• Were in Business to Make Money
• And thats okay!
• What are the two ways we make money in business?

2
Buck Background

• Naval Officer
• Mom
• PTA President
• Founder, Go Green Initiative
• Concern for childrens health, now in the
  future
• Desire to teach kids good environmental behavior
• Create change without legislation/taxation no
  government impact

3
Measurable Impactof the GGI 2005-2007

• Go Green schools avoided the use of
• 44 billion BTUs of energy use
• 2,604 metric tons of greenhouse gas emissions
• 18,606,000 gallons of water
• 1 million gallons of oil
• 9,653 cubic yards of landfill space, due to paper
  recycling alone

4
It Doesnt Have to Be About Climate Change

• Basis for Effective Public Policy
• Pres. Bushs American Competitiveness Initiative
• Expand investment in research
• Strengthen math and science education
• Make RD tax credit permanent
• Appreciation for nature
• Preservation of national treasures
• Natural resources viewed as foundation of economy
  and stable standard of living
• Waste notwant not

5
Why Should We Care?

• More people fewer natural resources
• Health risks
• It costs a lot to waste
• High standard of living for posterity
• National security
• Global competitiveness - CHINA

6
Green Business is Good Business

• Pre-empt Government Regulation
• Cost Avoidance
• Customer Expectation
• B2B
• Employee Expectation/Retention
• Gen Y workers prefer companies who share their
  values

7
IEEEs Current Role

• Leading developer of international standards in
  Diverse Fields
• Power Energy
• IT
• Telecommunications
• Transportation
• Medical Healthcare
• New emerging fields, such as nanotechnology,
  cybersecurity, information assurance and GREEN
  TECHNOLOGY

8
IEEEs Role in the Future

• Incorporate GREEN TECHONOLOGY into every field,
  discipline and standard

9
What is Green Business?
IntraClimate
Conserve Natural Resources

• Consider Environmental Impact of all Processes
• Good Corporate Citizenship
• Healthy work space
• Opportunities for partnerships outside the norm
• Competitive Edge

Healthy Community
Profitability through Sustainability
Healthy Alliances
Healthy Workplace
InterClimate
Reduce Carbon Footprint
Healthy Enterprise
10
Intra-ClimateExternal Environmental Impact

• Strategic Partnerships
• Government Relations
• Statutory Compliance
• Public Relations Media Outreach

11
Conserving Natural Resources

• Waste Reduction
• Energy Conservation
• Green Purchasing
• Alternative Fuel Vehicles
• Public Transportation Programs

12
One Example of Waste Reductionwww.egnyte.com

• Egnyte
• On Demand File Server on the Web
• Store all files and access securely
• Real-Time Indexing
• Search for files using keywords or partial file
  names
• Desktop Access
• No need to learn any new interface
• Access all documents via My Computer on Windows
  or Finder on Mac
• Automatic Versioning
• Lightweight version management without the
  explicit check in/check out as you have code files

13
Inter-ClimateInternal Environmental Impact

• LEED Certification
• Green Cleaning
• Reduce Worker Absenteeism
• Training Education

14
Reduce Carbon Footprint

• Quantify carbon footprint
• Utility
• Water
• Waste Hauling
• Vehicles
• Recycling
• Alternative Energy Use
• Vehicle Conversion
• Reduce Greenhouse Gas Emissions

15
Good Green Corporate Policy

• Evaluate the Environmental Impact of all
  activities
• Quantify Publicize give company bragging
  rights about why you deserve patronage
• Examples of Green behavior
• Green building
• Energy conservation/alternatives
• Recycling
• Composting
• Purchasing
• Waste Reduction
• Low Emission Vehicles
• Integrated Pest Management
• Air Quality etc.

16
Steps to Going Green

• Evaluate your current Environmental Footprint
• Set goals and explain them to workforce and the
  public
• WIIFM for community (health, jobs, resource
  conservation, standard of living)
• Measure success
• Reward achievement and initiative
• PUBLICIZE! Show evidence to convict you that
  you are a Green company
• Become your industrys leader in Green
• Encourage your B2B partners to Go Green