How to Present Your Business to Funders

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How to Present Your Business to Funders

• Henrietta Koffi, Project Director
• Entrepreneurs Corner
• Fort Greene SNAP
• 2009 PowerUP Business Plan Competition

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PowerUp Business Plan Competition

• The business plan should follow the outline
  given as much as possible address each of the
  seven areas with information specific to each
  area (do not repeat data from one section in
  another.

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PowerUp Business Plan Competition

• Finalists will get 10 to 15 minutes to go over
  the main points of their business idea and recap
  their financial requirements
• They are all asked how the library helped them
  and how they will use the winnings
• Each finalist is given a set of 3 or 4 questions
  that pertain only to their business two weeks
  before the date of their presentation.

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PowerUp Business Plan Competition

• The judges are looking for the finalists who
• Really know their business
• Are realistic
• Enthusiastic
• Good at telling their story, selling their
  business

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Plan of Action

• Prepare
• The Technology
• Rehearse
• The Day of the Presentation

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Plan of Action Preparation

• Flashback to the Business Plan class
• Reasons Business Plans (and Presentations)Fail
• Poor Organization
• Poorly researched
• Poorly defined customers or competition
• Unrealistic assumptions of costs and sales
• Inconsistencies financials must agree with text
• Spelling and grammar (seplling and garmar)

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Plan of Action Preparation

• Start Early
• Think far in advance what needs to be said
• Collect facts from usual, and unusual sources,
  then sleep on the ideas
• Anticipate questions the judges may ask

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Plan of Action Preparation

• Identify the issues you plan to address
  (brainstorm, then trim back)
• Arrange issues in logical sequence (written out
  one idea per index card or slide)
• Remember retention of info by an audience is
  reduced as time passes. Put important points
  first.

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Plan of Action The Technology

• Must use PowerPoint in your Presentation
• For non-techies
• Organize with paper and pencil
• (index cards are your friends)
• For Powerpointers
• All of your content goes in the notes section of
  your presentation, then build the slide .
• Avoid Death By Powerpoint (10/20/30 rule)

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Heres your basic PowerPoint screen. Your slide
or outline view on the left. Your current slide
front and center, and a space for your speaking
notes at the bottom of the screen
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(No Transcript)
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Adding a new slide is simple, just go to new
slide and add a layout.
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Hit F1 for help. Its great!
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Plan of Action The Technology

• Alsodo you have a sample, something the judges
  can hold, smell, taste, touch, while you speak?

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Plan of Action The Technology
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Plan of Action Rehearse

• Rehearse early
• Rehearse often
• Rehearse in front of your partners, colleagues
• Rehearse in front of your mother
• (Oh, and get feedback. Ignore your moms advice.
  She loves you)

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Plan of Action Presentation Day

• Check out the room before The Big Day
• On the day, check equipment is your version of
  Powerpoint compatible? Sound card?
• Could you present without the powerpoint if
  necessary?

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Plan of Action Presentation Day

• COVER SLIDE
• PROBLEM/OPPORTUNITY
• COMPANY OVERVIEW
• INTRO SLIDE TEAM
• PROBLEM/OPPORTUNITY SIZE
• DELIVERING THE SOLUTION
• BENEFITS/VALUE

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Plan of Action Presentation Day

• COMPETITIVE ADVANTAGE
• MARKET STRATEGY
• BUSINESS MODEL
• FINANCIAL PROJECTIONS
• FINANCING REQUIREMENTS/MILESTONES
• SUMMARY SLIDE

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Company Name, Location, Tagline, Presenters Name
and Title

• This is your cover slide. Everyone in the room
  should know your basic idea before the next slide
  is shown by what you tell them, not written here

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Underwater Baskets Onlinea basket for every
underwater occasion

• Captain Jack Sparrow, Owner
• Brooklyn, New York

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MARKET ANALYSIS

• Use this slide (two is fine) to illustrate the
  answers to these questions
• Market size, how much they spend, buying habits,
  potential for market growth
• Trends, new developments, economic issues
• Competition, their strengths and weaknesses

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TARGET MARKET

• Use this slide to describe who is your target
  audience what are characteristics whether
  individuals and/or businesses.

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MARKETING STRATEGY

• Describe your unique selling proposition - your
  product or services benefits, such as quality,
  price, customer service.
• What is your pricing strategy?
• How will you promote your product to your target
  audience what is your mix of marketing media,
  public relations, advertising? What will it cost?

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OPERATIONS

• How will you manufacture your product or provide
  your service?
• What are the personnel or labor requirements?
• Special equipment or key suppliers if applicable
• Space requirements (e.g. office, factory,
  retail, home) and associated costs, including
  renovations.
• Location description of your location and its
  key features, including zone qualifications

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MANAGEMENT AND ORGANIZATION

• Owner(s) job descriptions or duties, include
  their experience, skills etc in your notes

• Key Personnel, consultants job descriptions,
  salaries, and training requirements, in the
  notes

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MANAGEMENT AND ORGANIZATION example

• Jack Sparrow, Owner

• Elizabeth Swann, Vice President of Operations

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FINANCIALS
Use a graphic here while you describe the
following Startup costs, money already
invested, source of funding so far Describe
expected Cash flow statements for first two years
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FINANCIALS
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Closing Slide

• imagine that this is the only slide you will ever
  be able to present.

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Closing Statements

• Be realistic, enthusiastic and knowledgeable
  about your business.
• know all there is to know about your business
• Imagine that this is the only slide you will ever
  be able to present.

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Good Luck!

• Henrietta Koffi
• Fort Greene SNAP
• 324 Myrtle Ave, Brooklyn NY 11205
• henrietta_at_fortgreenesnap.org
• 718-694-6957

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Resources for Presenting Your Business To Funders

• On Presenting in General
• How to Change the World Guy Kawasakis Blog
• http//blog.guykawasaki.com/2005/12/the_102030_rul
  e.html
• Presentation Zen
• http//www.presentationzen.com/
• Effective Presentations
• http//www.kumc.edu/SAH/OTEd/jradel/effective.html
  
• Remarkable Communication Blog
• http//www.remarkable-communication.com/

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Resources for Presenting Your Business To Funders

• On Powerpoint
• PowerPoint 2007 Tutorial
• http//www.fgcu.edu/support/office2007/ppt/index.a
  sp
• Creating a slideshow with PowerPoint XP
• http//www.internet4classrooms.com/on-line_powerpo
  int.htm
• Videos How to Powerpoint
• http//www.youtube.com Type Powerpoint XP or
  Powerpoint 2007 in the search box

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Resources for Presenting Your Business To Funders

• On Presenting Your Business to Funders
• Click on Entrepreneurship, then on BusinessPlan
  Presenting http//www.willitfly.com
• Entrepreneur and Investor Corner
  IntroducingOnline Speedpitch
• http//www.fundinguniverse.com/blog/2009/05/19/int
  roducingonline-speedpitch/

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Resources for Presenting Your Business To Funders

• More On Presenting Your Business to Funders
• General on Raising Money for your business
• http//www.evancarmichael.com/Tools/Top-50-Blogs-o
  n-Raising-Capital-To-Watch-In-2008.htm
• Business plan pitching powerpoint presentation at
  Slideshare
• http//www.slideshare.net/eraz/business-plan-prese
  ntation-and-pitching?srcrelated_normalrel860918