Horse Expo

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Question

• How many people here currently own a horse
  property and want to expand?
• How many are shopping for property and want to
  start up a boarding, lesson, training or private
  facility?

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Trail Riding

• Number one activity across almost all disciplines

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Your Business Plan
Ask yourself this question
Do I want to make a profit with this operation,
or do I want it to help offset the cost of
ownership of my horses?
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Farm Mission

• This clearly defines the farm and what services
  you want to offer

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Annual Goal Statements

• These are goals that are to be attained over
  years, not overnight.
• These statements are to help you obtain your
  mission.

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Business Description

• This is where you describe your farm operation as
  it presently exists.
• If it exists is it profitable or not
  profitable, etc.
• Contingency plan addresses the events that may
  disrupt your primary plans.

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Regional Industry Trends

• Know your competition.
• What is going to make you different or similar
  down the road?
• What are their strengths and weaknesses?
• Is there a niche that could be filled?

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Resources of the Farm

• Land where are you going to be located?
• Buildings what type of stalls do you offer?
• Machinery and Equipment what is going to be
  needed?
• People Skills how do you deal with
  employees/clients?
• Farm Management your experience level.

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Marketing Plan

• What services do you offer?
• Who is your target client?
• How do you make the target client aware of you?
• Do you serve a niche market?
• Why would I want to bring my horses to your farm?

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Marketing Goals

• These are benchmarks in your plan to show
  completion or progress in your plan.

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Changes Improvements

• Indoor arena
• Jumping course
• Additional barn w/stalls
• Wash rack
• When will you need these improvements?

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Machinery Buildings

• Estimate costs for planned machinery and building
  investment.

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Financial Aspects

• Balance sheet listing of current assets and
  liabilities
• Income statement net profit or loss for an
  operation
• Cash flow historical and projected cash flow
  trend of income and expenses

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Organization of the Operation

• Who is going to do what?
• Duties need to be defined.

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Business Plan

• Review expenses with a prepared budget have any
  been missed?
• Are expenses significantly lower than budget?
  Why?
• Labor how is this provided for?
• Are feed/bedding costs based on current market
  values?

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Business Plan continued

• Are owners horses included in the stall
  capacity?
• Income producing stalls should be reduced by the
  number of owners horses.
• Barn will most likely never be full 80
  occupancy.
• Do you have a boarding contract?
• Insurance costs

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Drawing in clients

• Location not over a 35-45 minute drive.
• Showing do you offer shows at your facility
  and/or do you trailer to shows?
• Discipline do you cater to a certain
  discipline?
• Facilities maintained, clean, licensed?

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Amenities

• Indoor/Outdoor riding area
• Grooming Services
• Trails
• Pasture
• Lesson Programs
• Wash Rack
• Tack Room
• Stall Size

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Thank you!